Freshness Feature: A Curious Incident Of Time – When Dee & Ricky Meets G-Shock

By - June 30th, 2010

dee ricky casio post Freshness Feature: A Curious Incident Of Time   When Dee & Ricky Meets G Shock

Once upon a time, there was a watch that was  all-resistant, it could fall through stories and stories, it could be frozen in ice then brutally excavated with a hammer, it could be thrown into the sea and then fished out after an extended period of time, and, it would keep on running. That’s right, the watch would keep on ticking, the digits would flash and change as if nothing happened, quite like time itself, stopping for no man.

In another land, at another time, a pair of twins discovered that they have a knack for transforming LEGO blocks into something wearable, something cool, something funky and fun. Gone were the days of building ranches and two-storey houses with white picket fences and swing sets with the little plastic blocks. Now, the LEGO blocks come in shapes of hearts, of everything imaginable and can be worn on shirts, coats, hats, bags…wherever you like.

Then, the shock-resistant watch met the twins, and something new was born. It was the Dee & Ricky x G-Shock GA-110 watch we had first reported on, partied for, investigated and delved into. To find out more about the partnership between G-Shock and fashion’s playful dynamic duo, Dee & Ricky, we spent a little time, caught up with Tadashi Shibuya, Vice General Manager of Casio’s Timepiece Division and Dee & Ricky, to chat a little bit about the collaboration. To get the low down on the who, when, what, why, where and how.

We promise, hilarity ensues, so click on over and visit our feature interview!

» Freshness Feature: A Curious Incident Of Time: When Dee & Ricky Meets G-Shock

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