Freshness Week In Review: 6/28/2010 – 7/2/2010

By - July 4th, 2010

Jordan Brand September 2010 Releases

Freshness Week In Review: 6/28/2010   7/2/2010

The fireworks just started, figuratively and literally, as owners of NBA teams scrambled in the latest free agent bid. Up for grab are: LeBron James, Dwyane Wade, Chris Bosh, and more… As the merry-go-around of contract talks continue, basketball fans will have something else to look forward to in September, the new offerings from Jordan Brand. At least there is a certain sense of certainty with this, including a Jordan 6 Ring

» Jordan Brand September 2010 Releases

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2010 FIFA World Cup | Brand Wars

Freshness Week In Review: 6/28/2010   7/2/2010

Untypically blunt for a Japanese designer, SOPH.’s creative director Hirofumi Kiyonaga stirred the establishment with his “brand war” analysis of FIFA World Cup. With just days to go, who will win this epic battle of marketing blitz? Though it came out ahead early in the competition, Nike is falling behind to adidas now according to the latest poll. And with 2 of the 4 teams wearing adidas jerseys going to the semi-finals, the situation looks bleak for Nike and PUMA…

» 2010 FIFA World Cup | Brand Wars

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KAWS x Disney x Medicom Toy Pinocchio and Jiminy Cricket Toys | Preview

Freshness Week In Review: 6/28/2010   7/2/2010

Written around 1881, Pinocchio by Italian writer Carlo Collodi was more of a story about the harsh reality in life. There is no shelter, no coddling, instead the wooden marionette had to fend for himself. A century later, Walt Disney “child-proof” the original plot, transformed the “talking cricket” to Jiminy, a guardian angel to the wayward boy. (In the original story, Pinocchio killed the ever talkative cricket) Now, both are forever immortalized by KAWS in his first major solo exhibition at The Aldrich Contemporary Art Museum in Connecticut. The exhibit will last till January 2011.

» KAWS x Disney x Medicom Toy Pinocchio and Jiminy Cricket Toys | Preview

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Nike SB July 2010 Apparel + Accessories Release

Freshness Week In Review: 6/28/2010   7/2/2010

Break out the beach towels, the BBQ, and the booze, summer 2010 is in full effect. While you’re at it, round up some of the newest gears from Nike SB – con Tee, Lance Mountain, Icon Zip Hoody, etc… And take it all with you in Nike SB backpacks. Get a move on because summer is not going to wait for you.

» Nike SB July 2010 Apparel + Accessories Release

» Nike SB July 2010 Sneakers Release

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