Casio http://gshock.com/”>G-Shock made much noise by dropping the collaboration project with http://deeandricky.com/”>Dee & Ricky on the GA-110DR model. Just in case you have missed the release event, see our http://freshnessmag.com/features/2010/06/29/a-curious-incident-of-time-when-dee-ricky-meets-g-shock/”>G-Shock feature for more details. As with the Dee & Ricky model, the new releases from G-Shock this month focuses on great range of new colors as well as new series titled GX Series. G stand for Gravity and X stands for Extra. The new series feature an all new technology that enhances the shock absorption by utilizing double layered urethane bezel and inner protector layer. Second layer is visible next to the digital dial which looks like a block that is highlighted by a different color.