What was once a fringe but unique idea, the concept of “pop-up” is now distilled to a single format only, retail. To rekindle the originality behind it, boot maker http://palladiumboots.com” target=”_blank”>Palladium and media brand http://viceland.com” target=”_blank”>VICE designated its concept of “pop-up” not with consumerism, but with audiophile as the launch of Pirate Radio Station. In the footstep of the wildly popularized http://freshnessmag.com/2010/03/31/palladium-london-pirate-radio/” target=”_blank”>London Pirate Radio, the duo just launched the next rendition at the just opened http://breadandbutter.com” target=”_blank”>Bread & Butter trade show in Berlin. Dubbed as http://palladiumboots.com/bbb” target=”_blank”>Bread & Butter Pirate Radio Station, visitors to BBB 2010 could tune in live broadcast via wireless headsets available at the venue or follow the broadcast streaming http://palladiumboots.com/bbb” target=”_blank”>live online. Featuring the talents of DJ Spyro, DJ ONEMAN, Brackles, and more, the station will broadcast live from 10 am to 6 pm for the duration of the trade show, with off-air programming in between. So politely pardon yourself from all the distractions and tune in.
Alex Nut | DJ Spyro | DJ ONEMAN | DJ Brackles | DJ Braiden | Elijah & Skilliam | James Knight (BBC6)