What was once a fringe but unique idea, the concept of “pop-up” is now distilled to a single format only, retail. To rekindle the originality behind it, boot maker Palladium and media brand VICE designated its concept of “pop-up” not with consumerism, but with audiophile as the launch of Pirate Radio Station. In the footstep of the wildly popularized London Pirate Radio, the duo just launched the next rendition at the just opened Bread & Butter trade show in Berlin. Dubbed as Bread & Butter Pirate Radio Station, visitors to BBB 2010 could tune in live broadcast via wireless headsets available at the venue or follow the broadcast streaming live online. Featuring the talents of DJ Spyro, DJ ONEMAN, Brackles, and more, the station will broadcast live from 10 am to 6 pm for the duration of the trade show, with off-air programming in between. So politely pardon yourself from all the distractions and tune in.
Alex Nut | DJ Spyro | DJ ONEMAN | DJ Brackles | DJ Braiden | Elijah & Skilliam | James Knight (BBC6)