When Japanese entrepreneur Yusaku Maezawa first purposed the idea of an online shopping community 12 years ago, only a handful of people thought it was possible for the venture to succeed. Today, Maezawa’s “community”, ZOZOTOWN, not only is thriving in the tough Japanese economy. It also did the unthinkable, to change the notoriously finicky shopping habit of Japanese consumers.
In celebration of its success along with the 1st anniversary of Billionaire Boys Club (BBC) and Ice Cream coming onboard, the 3 entities designed a set of exclusive t-shirts the ubiquitous rocket ship for Ice Cream and a block engraving of an astronaut for BBC. Available for ordering right now with the delivery date set in mid-August, only at ZOZOTOWN online.