Today, the mention of Oakley quickly evokes images of snow googles, Frogskins, and everything else related to the great outdoors will come rushing into the mind bit by bit. Most would not have remembered that three-and-a-half decades ago, Oakley started off with bicycle handle bar grips. Sure, perhaps it's because the handlebar isn't quite a prominent place to display a proud logo, hence founder Jim Jannard decided to turn to something with a little bigger surface area that can be worn on the face (Prominence, anyone?) to stamp the "O" logo-- googles. Well, after the switch from bars to googles, the rest is history.
"The rest is history", four simple words, yet embodies so much that it is somewhat of an understatement, especially in a ruthless world where for anything to survive for more than five years is a feat, and to do well for thirty-five? It's way over due for a celebration of gargantuan proportions. As such, in Jeff Staple's own words, perhaps the "stars were aligned", him who was born in 1975 (Just like Oakley), had been approached by the label to celebrate with a capsule collaborative collection. The Oakley x STPL collection will be dropping next Tuesday at Reed Space with a launch party, music courtesy of Just Blaze. Freshness will be attending the event and bringing a close recap for those who are unable to attend and need some images to live vicariously through. So, stay tuned for more to come!