Freshness Week In Review: 6/28/2010 - 7/2/2010

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The wise has once said, time will seem to pass exponentially faster as one ages. Perhaps over here at Freshness, we have been plagued with the incurable problem of aging, and it is difficult to believe that 2010 is already half over. As June segues into July, many things have wrapped up this week. LeBron has decided that he will be calling sunny Miami his new home, and Spain has emerged victorious as the new 2010 FIFA World Cup champion (with condolences to Netherlands). On the technical front, Google has finally hit a new note of resolution with China. On that note, we shall close out with a few key things to note for the end of the first half of the year (from this week), and hope for better things to come for the rest of the year.

Rob Dyrdek and Vaughn Gittin Dr. - Skateboarding Car

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A drifting car plus a skateboard? You will have to see it to actually comprehend what that means, and what the genius of Rob Dyrdek and Vaughn Gittin Jr. is.

» Rob Dyrdek and Vaugh Gittin Jr. - Skateboarding Car

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Nike SB - Spring 2011 Preview - Sneakers

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New things from Nike SB? Good. Sneakers? Good. The only bad thing? Having to wait two more seasons to be able to kick it in these new shoes.

» Nike SB - Spring 2011 Preview - Sneakers

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Breaking News: LeBron James Announces He Will Join Miami Heat

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Sorry Knicks, sorry Cavaliers, sorry Chicago, and sorry Nets. King James has arrived at his verdict and he shall be forming a new triumvirate of NBA dominance with Wade and Bosh at sunny Miami.

» Breaking News: LeBron James Announces He Will Join Miami Heat

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Apple iPhone 4 - DSLR + SLR Lens Adapter

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Good, better, best, never let it rest. Some creative genius has decided that the Apple iPhone 4 can be capable of so much more in terms of photography, and has created a way to adapt DSLR and SLR lens to the new gadget.

» Apple iPhone 4 - DSLR + SLR Lens Adapter

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BAPE - Fall/Winter 2010 Look Book by NIGO

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NIGO is perhaps one of the most hands-on founders and owners of a label. For the Fall/Winter 2010 Look Book, he did not only style the looks, but has also hopped in front of the camera for it.

» BAPE - Fall/Winter 2010 Look Book by NIGO

Air Jordan XI (11) Retro - Cool Grey | December 2010

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Air Jordan? Good. Retro? Good. Cool grey that never goes out of style? Even better.

» Air Jordan XI (11) Retro - Cool Grey | December 2010

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Star Wars x adidas Originals - Fall/Winter 2010 - Han Solo SL-72

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The force remains strong with adidas Originals as the sportswear giant's partnership with Star Wars lives on into a new season. The next choice character for inspiration? None other than one of the coolest movie heroes of all time-- Han Solo.

» Star Wars x adidas Originals - Fall/Winter 2010 - Han Solo SL-72

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adidas Originals - MEGA Collection - Torison XTH

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adidas Originals is not just going big, it is going MEGA by bringing a new collection fusing technology with street style. First up as previewed by Freshness is the Torison XTH, so enjoy the power!

» adidas Originals - MEGA Collection - Torison XTH

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adidas Originals - MEGA Collection | Preview

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After the preview of the Torison XTH, here is a closer look at the wolf pack. Get ready to be blown!

» adidas Originals - MEGA Collection | Preview

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Nike x Lance Armstrong - 2010 Nike LIVESTRONG Commercial | Video

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As Lance Armstrong is hitting a crucial point in his journey on Tour de France, Nike has just released a commercial for 2010 Nike LIVESTRONG campaign. Check it out and give Armstrong and those whose lives have been affected by cancer your support

» Nike x Lance Armstrong - 2010 Nike LIVESTRONG Commercial | Video