Capsule Show 2010 – Freshjive – Spring 2011

By - July 19th, 2010

Rid of labels doesn’t mean Freshjive is getting rid of colors or personality. The revamped California-born label kicks it with relaxed knits and tropical pastel (if that is a likely combination, you will see it here) with some seeming ethnic prints. A small collection of Freshjive’s Spring 2011 apparel collection has been showcased at (capsule) NYC for a quick preview and some of fashion’s most notable buyers’ and stylists’ peruse. Check the color-happy v-neck knits in light blue, peach and grey, matching striped shorts cut in a more sophisticated, fitting silhouette, and some easy striped pullovers. Apparently, Freshjive has taken over Frankie’s job and says relax.