What does “neon” inspire? The 80’s, trance, black light, and a wild, wild time. This season, just in time for New York City’s Electric Zoo, adidas Originals has taken its successful sneaker mash, the Fortitude Mid (the flower child of basketball kicks, running shoes and hiking boots) and remarried it with neon brights this summer. The adidas Fortitude mid Neon pack contains adidas’ basketball DNA, a slimmed down silhouette and hiking boot details such as d-rings, thick laces, reinforced collar and “X” stitching details on the side. While upper has been kept simple in black, grey and navy, they have been paired up with neon bright accents on soles, laces, Trefoil and stitching. Three colorways are available– black/neon, grey/red, and navy/orange. The pack is set to drop on August 1 at select independent retailers in the US. Remember, aside from water and some glow-sticks, comfortable kicks are essential to the end-of-summer outdoor fun.