Agenda NYC 2010 – ROCKSMITH – Fall/Winter 2010

By - July 21st, 2010

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In every design, there is a story to be told. After a few years running on the theme of “New Money”, an expression more inclined to the description of revamping status quo, clothier ROCKSMITH will unleash a new theme this Fall, Militia. As Erik from ROCKSMITH explained, it wasn’t about price point, market share, or consumer demographics. Instead, it was telling a new store with design. As the name suggested, the ROCKSMITH Militia Line will be more of a military inspired, in patterns, colorways, and silhouettes. Otherwise, the collection will be available at the same price point as with the New Money Collection. One other intriguing product is the ROCKSMITH Varsity Jacket. Constructed in Melton Wool and premium leather sleeve with the exception of 1 twist in true ROCKSMITH fashion the double-breasted placket on front. And like the fine men’s suiting itself, the jacket’s fit is also more conformed, though not enough to be uncomfortable. ROCKSMITH Fall/Winter Collection will begin to arrive at retailers in the coming months.

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