Capsule Show 2010 – EDWIN – Spring 2011

By - July 21st, 2010

capsule 2010 nyc edwin denim 01 570x427 Capsule Show 2010   EDWIN   Spring 2011

A passion trickled through the last 60 years, EDWIN of Japan started when K.K. Tsunemi wanted to produce denim locally in Japan.  By the 1960s, the label was known for its innovative fabric and washes.  It was the first to create rigid denim at 16oz.  The first to develop something called “old wash”, which gave denim its vintage look, and the rage of the preppy 80s, stone wash.  After a decade of absence from the US market, EDWIN is making an inroad this season with a formal re-introduction of the brand to US consumers.  Among the collections of selvedge, the leather label and the premium black label collection, there is W-Craft, a limited line meant to test uncharted realms for EDWIN.  This includes a blend of cotton plus rayon plus the more interesting cotton and paper.  Techniques learned from centuries of papercraft, thin paper sheets were applied during the spun process, creating a denim light in weight yet sturdy enough for everyday wear. Each pair also includes a hang tag made from identical paper that went into the production process.  First delivery of EDWIN denim line will begin this fall and be available at fine denim establishments across the US.

capsule 2010 nyc edwin denim 02 570x427 Capsule Show 2010   EDWIN   Spring 2011

capsule 2010 nyc edwin denim 03 570x427 Capsule Show 2010   EDWIN   Spring 2011

capsule 2010 nyc edwin denim 04 570x427 Capsule Show 2010   EDWIN   Spring 2011

capsule 2010 nyc edwin denim 05 570x427 Capsule Show 2010   EDWIN   Spring 2011

capsule 2010 nyc edwin denim 06 570x427 Capsule Show 2010   EDWIN   Spring 2011

capsule 2010 nyc edwin denim 07 570x427 Capsule Show 2010   EDWIN   Spring 2011

capsule 2010 nyc edwin denim 09 570x427 Capsule Show 2010   EDWIN   Spring 2011

capsule 2010 nyc edwin denim 10 570x427 Capsule Show 2010   EDWIN   Spring 2011

capsule 2010 nyc edwin denim 11 570x427 Capsule Show 2010   EDWIN   Spring 2011

capsule 2010 nyc edwin denim 12 570x427 Capsule Show 2010   EDWIN   Spring 2011

capsule 2010 nyc edwin denim 13 570x427 Capsule Show 2010   EDWIN   Spring 2011

capsule 2010 nyc edwin denim 08 570x427 Capsule Show 2010   EDWIN   Spring 2011

1 comments
Chris
Chris

Edwin is definitely a personal favorite of mine. you'd be hard pressed to find a brand that matches Edwin in innovation and craftsmanship. good to hear its back stateside. ---Wisdom...Tastes Like Gold TastesLikeGoldBlog