Primitive - Summer 2010 Lookbook

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Primitive proudly presents their new Summer 2010 Collection via this new lookbook that features co-owner, Paul Rodriguez. The lookbook follows the Primitive crew through a typical day in Southern California from popping bottles to rooftop pool swim sessions and of course beautiful girls. The Summer 2010 Collection features a strong selection of t-shirts and New Era 59FIFTY fitted caps. Additionally a video has been filmed to showcase the collection featuring the music of Mayor Hawthorne. via: Primitive

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