etnies have teamed up with Kevin Smith to release a collaboration project inspired by the cult classic film Clerks, in which Smith plays a pivotal role. The sneakers were showcased at the Comic-Con 2010 in an untypical manner. A happy hour was organized including free beer, shoe and apparel giveaways and chance to hang out with Smith himself and watching his podcast live. As for the sneakers, it is based on the popular Jameson 2 model that has been tweaked featuring Clerks logo on the side heel and the etnies logo on the tongue is also embroidered in the same font. On the inner soles are photo print of the cult icons, Jay & Silent Bob in front of the famous Quick Stop.