Self Edge is a denim institution in America. Their San Francisco and New York stores specialize in Japanese Brands that make American-inspired products. This past Sunday the Los-Angeles-based rockabilly band Omar & The Stringpoppers performed outside of the Self Edge shop in New York for a party which included moonshine and free Pabst Blue Ribbon for those in attendance. The shop also featured a 15% off promotion during the event. Stay tuned to Freshness for a thorough look at this one-of-a-kind shop and check the video below to get a taste of the action from this past Sunday. Stay tuned for a feature on Self Edge that will be sure to cover all the bases on all things denim.