BBC/Ice Cream – July 2010 | Weekend Release

By - July 30th, 2010

bbcicecream weekend release sm BBC/Ice Cream   July 2010 | Weekend Release

Sure, Pharrell Williams’ Billionaire Boys Club and Ice Cream have branched off into the more mature and tailored wing of things this season, but for the end of July, the labels get back to their graphic roots and play with the cool, sweet and spacey with new releases that resemble what kick started the brands. Ice Cream will be dropping a series of graphic tees playing off the American comic style and the label’s name, meanwhile, Billionaire Boys Club will be dropping a red polo alongside a pair of interesting digi-distressed jeans. Instead of doing distressed washes, BBC has decided to replace the distressed portions with spotty digi prints that resemble darkened patches of wear. These will be hitting the racks over the weekend, so you know when to hit them up if you are feeling them.

bbcicecream weekend release 1 BBC/Ice Cream   July 2010 | Weekend Release

bbcicecream weekend release 2 BBC/Ice Cream   July 2010 | Weekend Release

bbcicecream weekend release 3 BBC/Ice Cream   July 2010 | Weekend Release

bbcicecream weekend release 4 BBC/Ice Cream   July 2010 | Weekend Release

bbcicecream weekend release 5 BBC/Ice Cream   July 2010 | Weekend Release

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