Freshness Week In Review: 7/26/2010 – 7/30/2010

By - August 1st, 2010

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This week, in prepping for the World Basketball Festival, Nike has geared up with DJ Clark Kent to bring out a pack of new kicks designed by a New Yorker, especially for New York. And of course, there is nothing like a good block party at 21 Mercer to celebrate the launch of the shoes. Aside from new kicks, we have also brought in some good news from the San Diego Comicon, and fueled our slightly dorky sides with new collaborations created for TRON: Legacy, set to release at the end of this year.

On the sartorial side of things, the big three featured on SOPH., F.C.R.B., SOPHNET. and Uniform Experiment have released their new look books and F.C.R.B. raised some hooligan havoc in its look book shoot. Some other brands who had rolled out in packs include the new Nike SB August releases, Pro-Keds new collections, and on a more adorable note, adidas Originals by Originals Jeremy Scott and Kazuki Kuraishi will also be rolling out kids’ collections.

Taking a brief moment here, we are introducing a new brother site, Juncture, which is where you will find the crossroads of the contemporary sartorial landscape, and is where the finest in menswear reside–and thanks to Juncture, we got a quick look at the upcoming Dr. Martens Fall 2010 collection and the new YSL Fall 2010 Sneaker Collection teaser video.

For those who have been keeping an eye on what’s happening in the city, after Manchester City brought their game to the Big Apple, Inter Milan has also showed up at NikeTown to unveil their new kit. Check out the things that happened this week, and enjoy!

Nike Sportswear 21 Mercer World Basketball Festival Installation By Earsnot

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Preparation gets underway for World Basketball Festival, to take place at multiple venues through out New York City. In addition, there will plenty to look at off-site venues, like the streetball court inspired installation by Earsnot of IRAK.

» Nike Sportswear 21 Mercer World Basketball Festival Installation By Earsnot

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Nike Sportswear 21 Mercer 1LOVE Block Party | Event Recap

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New Yorkers enjoyed a brief escape from the summer heat and humidity as Nike Sportswear 21 Mercer and DJ Clark Kent hosted the 1LOVE Block Party last night. The old New York is alive and kicking!

» Nike Sportswear 21 Mercer 1LOVE Block Party | Event Recap

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Nike Air Force 1 Low Supreme WBF “Five Boroughs” Pack | Release Information

nike air force 1 boroughs pack Freshness Week In Review: 7/26/2010   7/30/2010

“Honor thy brothers and sisters…” Finally, the 5 Boroughs of New York City are recognized in Air Force 1 form, by none other than DJ Clark Kent himself.

» Nike Air Force 1 Low Supreme 5 Boroughs Pack: Manhattan + Queens + Brooklyn | Available Now
» Nike Air Force 1 Low Supreme WBF “Five Boroughs” Pack | Release Information
» Nike Air Force 1 Low Supreme “Five Boroughs’ Pack | 21 Mercer
» Nike Air Force 1 – Bronx Quickstrike | Preview
» Nike Air Force 1 – Manhattan Quickstrike | Preview
» Nike Air Force 1 Low Premium Brooklyn WBF “Five Boroughs Pack’
» Nike Air Force 1 Queens Five Boroughs Pack

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F.C.R.B. + SOPHNET. + Uniform Experiment Fall/Winter 2010 Lookbook

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F.C.R.B., SOPHNET. and Uniform Experiment have all released their lookbooks for us to take a quick peek at what’s to be released for Fall/Winter 2010 and how to style them. Expect lost boys and hooligans.

» F.C.R.B. Fall/Winter 2010 Lookbook
» SOPHNET. – Fall/Winter 2010 – Lookbook
» Uniform Experiment – Fall/Winter 2010 – Lookbook

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Casio G-Shock – August Release

g shock aug 2010 sm Freshness Week In Review: 7/26/2010   7/30/2010

G-Shock releases information on models to be hitting racks in August. Aside from new crazy colors and the equally new GA110 diver’s watch, there is also a limited edition collaborative number with Takashi Murakami created specially for Tokyo FM’s 40th Anniversary.

» Casio G-Shock – August 2010 | New Releases
» Takashi Murakami x G-Shock – Tokyo FM 40th Anniversary Takashi Murakami “Art Dojo” Frogman

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