Freshness Week In Review: 7/26/2010 - 7/30/2010

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This week, in prepping for the World Basketball Festival, Nike has geared up with DJ Clark Kent to bring out a pack of new kicks designed by a New Yorker, especially for New York. And of course, there is nothing like a good block party at 21 Mercer to celebrate the launch of the shoes. Aside from new kicks, we have also brought in some good news from the San Diego Comicon, and fueled our slightly dorky sides with new collaborations created for TRON: Legacy, set to release at the end of this year.

On the sartorial side of things, the big three featured on SOPH., F.C.R.B., SOPHNET. and Uniform Experiment have released their new look books and F.C.R.B. raised some hooligan havoc in its look book shoot. Some other brands who had rolled out in packs include the new Nike SB August releases, Pro-Keds new collections, and on a more adorable note, adidas Originals by Originals Jeremy Scott and Kazuki Kuraishi will also be rolling out kids' collections.

Taking a brief moment here, we are introducing a new brother site, Juncture, which is where you will find the crossroads of the contemporary sartorial landscape, and is where the finest in menswear reside--and thanks to Juncture, we got a quick look at the upcoming Dr. Martens Fall 2010 collection and the new YSL Fall 2010 Sneaker Collection teaser video.

For those who have been keeping an eye on what's happening in the city, after Manchester City brought their game to the Big Apple, Inter Milan has also showed up at NikeTown to unveil their new kit. Check out the things that happened this week, and enjoy!

Nike Sportswear 21 Mercer World Basketball Festival Installation By Earsnot

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Preparation gets underway for World Basketball Festival, to take place at multiple venues through out New York City. In addition, there will plenty to look at off-site venues, like the streetball court inspired installation by Earsnot of IRAK.

» Nike Sportswear 21 Mercer World Basketball Festival Installation By Earsnot

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Nike Sportswear 21 Mercer 1LOVE Block Party | Event Recap

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New Yorkers enjoyed a brief escape from the summer heat and humidity as Nike Sportswear 21 Mercer and DJ Clark Kent hosted the 1LOVE Block Party last night. The old New York is alive and kicking!

» Nike Sportswear 21 Mercer 1LOVE Block Party | Event Recap

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Nike Air Force 1 Low Supreme WBF "Five Boroughs" Pack | Release Information

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"Honor thy brothers and sisters..." Finally, the 5 Boroughs of New York City are recognized in Air Force 1 form, by none other than DJ Clark Kent himself.

» Nike Air Force 1 Low Supreme 5 Boroughs Pack: Manhattan + Queens + Brooklyn | Available Now
» Nike Air Force 1 Low Supreme WBF "Five Boroughs" Pack | Release Information
» Nike Air Force 1 Low Supreme "Five Boroughs' Pack | 21 Mercer
» Nike Air Force 1 - Bronx Quickstrike | Preview
» Nike Air Force 1 - Manhattan Quickstrike | Preview
» Nike Air Force 1 Low Premium Brooklyn WBF "Five Boroughs Pack'
» Nike Air Force 1 Queens Five Boroughs Pack

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F.C.R.B. + SOPHNET. + Uniform Experiment Fall/Winter 2010 Lookbook

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F.C.R.B., SOPHNET. and Uniform Experiment have all released their lookbooks for us to take a quick peek at what's to be released for Fall/Winter 2010 and how to style them. Expect lost boys and hooligans.

» F.C.R.B. Fall/Winter 2010 Lookbook
» SOPHNET. - Fall/Winter 2010 - Lookbook
» Uniform Experiment - Fall/Winter 2010 - Lookbook

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Casio G-Shock - August Release

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G-Shock releases information on models to be hitting racks in August. Aside from new crazy colors and the equally new GA110 diver's watch, there is also a limited edition collaborative number with Takashi Murakami created specially for Tokyo FM's 40th Anniversary.

» Casio G-Shock - August 2010 | New Releases
» Takashi Murakami x G-Shock - Tokyo FM 40th Anniversary Takashi Murakami "Art Dojo" Frogman

adidas Originals by Originals - Fall/Winter 2010 Kids' Collection

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There is no such thing as getting started too young when it comes to style. Give your kids the head start they deserve with the new adidas Originals by Originals Kid's Collection from the Jeremy Scott and Kazuki Kuraishi lines.

» adidas Originals by Originals Kazuki Kuraishi (kzk) Fall/Winter 2010 Kids' Collection
» adidas Originals by Originals Jeremy Scott Fall/Winter 2010 Kids' Collection

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adidas Originals MEGA Diner | Microsite + Video

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Ingredients and recipe served up by adidas Originals, but grilled to perfection and served by B.o.B? adidas Originals MEGA Diner is now open for those looking for something a little sassy, a little hot, and very very fresh.

» adidas Originals MEGA Diner | Microsite + Video

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Nike F.C. Inter Milan Visit To NikeTown NYC | Event Recap

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Unlike its namesake, Il Serpente did not slither its way into NikeTown earlier this week. Instead, they marched in with their heads held high as the 2010 UEFA Champions. Upfront and center staged were Team Captain Javier Zanetti, Vice Captain Ivan Cordoba, and "original bad boy" of soccer, Marco Materazzi. With exhibition tours all over the U.S. this summer, can soccer finally take hold here as a popular sport? We certainly hope so.

» Nike F.C. Inter Milan Visit To NikeTown NYC | Event Recap

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Air Jordan XI (11) Retro GS - Cool Grey | Holiday 2010

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Expect these new Air Jordan XI (11) Retro in a new colorway to reach the same level of mania of the Space Jams, these new off-colorways (meaning never worn by Jordan on court) will be hitting stores this holiday.

» Air Jordan XI (11) Retro - Cool Grey | Holiday 2010

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Air Jordan Force Fusion IV (AJF 4) - Laser

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When the Air Jordan IV was released in Laser, sneakerheads were whipped into a frenzy and the kicks were sold out almost instantaneously. Now, a similar colorway will be hitting the Air Jordan Force Fusion IV, and great things can be expected from this release.

» Air Jordan Force Fusion IV (AJF4) - Laser

Dr. Martens + YSL - Fall/Winter 2010 Collection - Footwear

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Our new brother site, Juncture offers the finest curated news in menswear, and we have learned about the new YSL sneaker collection video and the new Dr. Martens Fall/Winter 2010 collection from the Juncture folks.

» Yves Saint Laurent - Fall/Winter 2010 - Sneaker Collection | Video
» Dr. Martens - Fall/Winter 2010 - Lookbook

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Keds + Pro-Keds - New Collection

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Leather, rip-stop and perforated-- what do they have in common? These are all new uppers residing on Pro-Keds kicks. On the Keds side of things, the inspiration is military, and after a few months, we have finally moved into the 40s, and will be awaiting the 50s boom soon.

» Pro-Keds Royal Plus Leather Pack
» Pro-Keds 69er Rip-Stop Pack
» Pro-Keds Royal CVO Perforated Pack
» Keds - "Call Of Duty" Collection

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TRON: Legacy Previews at Comicon

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This has gotten the dorks inside us all excited and wanting to come out to play, because, it seems like nerd is the new cool kid on the block. TRON: Legacy has debuted a series of collaborations at Comicon, including work with Medicom Toy, Daft Punk and adidas.

» Medicom Toy x Daft Punk x TRON: Legacy - BE@RBRICK + Kubrick
» Daft Punk x TRON: Legacy | Listen Online
» Tron: Legacy x adidas Capsule Collection Preview

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Nike SB - August 2010 Releases

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Nike SB finishes off summer strong and kicks start the beginning of fall and back to school with new kicks and gear.

» Nike SB - August 2010 - Sneaker Releases
» Nike SB - August 2010 - Apparel Releases

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Nike Running - Fall/Holiday 2010 - Great China Media Summit Event Recap

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Directive for Fall/Holiday 2010? Run. Run like the wind. Nike demands for that with new technology and applications.

» Nike Running - Fall/Holiday 2010 - Greater China Media Summit | Event Recap