NBA’s Kevin Garnett Endorses Anta

By - August 3rd, 2010

nEO IMG 01 570x359 NBAs Kevin Garnett Endorses Anta

The game is changing. Nike, adidas and the likes are no longer the key players in the game of sports endorsement as Asian labels have began to establish a firmer footing in the game. Hong Kong-based Anta (second largest Chinese sportswear maker after Li-Ning) has recently signed Kevin Garnett of the Boston Celtics as its spokes person. Garnett will be playing the 2010-2011 season with Anta sneakers, and a line-up of Garnett-themed sportswear will also be launched. In celebrating this multiyear partnership, Garnett will be participating in a series of basketball events in major cities in China through August. Check out the microsite of the partnership, and keep an eye out for the game that is now shaken up with fresh players. And yes, we are talking about the kicks here.

nEO IMG 04 570x359 NBAs Kevin Garnett Endorses Anta

nEO IMG 08 570x359 NBAs Kevin Garnett Endorses Anta

nEO IMG 18 570x359 NBAs Kevin Garnett Endorses Anta

nEO IMG 29 570x359 NBAs Kevin Garnett Endorses Anta


its an excellent entry for a local brand to globalise itself. as an avid nba fan and financial markets analyst we can see that today china has overcome japan as the 2nd largest economy in the world. i think other teams like lakers, rockets etc will see more demand coming from the easter companies. adil siddiqui, UK skype:adilfx


Is this a joke? Crazy what people will drop to for the money! Has anyone actually seen ANTA's apparel? - Hope they hire some actual footwear designers to back up these sponsorship dollars they are throwing about. Plus ANTA Sportwear forgot to register a Trademark before hitting the big time! Oppps, Name change anyone?