An interesting tidbit– for those who think collecting watches usually mean seeking out luxury timepieces with a price tag of ten grand and up, think again. As many are probably unaware, except for the aficionados of course, G-Shock has its following of suitors and avid collectors. And on the same note of loyalty and brand popularity, G-Shock has more than doubled its sales since 2008 (remember the horrifying economic crash in 2008 which we are still trying to recover from?) and is currently the number one selling watch brand in the world– for good reasons too. Seriously? A watch that not only tells time, is practically indestructible, in come cases can tell you about the workings of the universe (with the moon and tide graph), self calibrates and self-charges? What’s not to like?
For Fall/Winter 2010, the tale of shock-resistance continues into a new chapter with fresh models and colorways. Aside from new collaborations with Stevie Williams’ skate label, DGK, and with Surfriders’ Foundation, one of the most coolest pieces with the most substantial presence has to be the G-Shock Ultimate Tough GX56. The GX56 is based on the classic DW5600, but it is the largest design in G-Shock history and nearly twice as large as the DW5600. And guess what? The new spokesperson to unveil the GX56 at Shock The World 2010 was Los Angeles’ Lakers’ forward, Lamar Odom, who does need a watch to match his imposing 6’10 frame.
In terms of new colorways, the shiny Opal Face GLS5600 is a sparkly twin of the classic DW5600, with an iridescent band and a ring of opal, rainbow shine around the face. Staying on theme with the classics, the DW6900 has also received an opulent treatment with a reflective, mirrored finish on the face, paired with colorful metallic watch bands.
Last but not least, keeping the surfers in mind, G-Shock debuts the new G-LIDE series which features every possible function a rider can ask for– self-charging, Tough Solar Power, self-adjusting multi-band time 6 atomic timekeeping, shock resistance, water resistance, world time, multi-function alarm and more.
Check out the upcoming G-Shock models to hit retailers and racks soon, and stay tuned for more Casio timepiece news to follow!