Freshness Week In Review: 08/02/2010 – 08/06/2010

By - August 8th, 2010

Casio G-Shock – Shock The World 2010 Tour

Freshness Week In Review: 08/02/2010   08/06/2010

Reaffirmed just how essential the US market is to it, Casio kicked the week with a day long event in New York City.  Starting with a press preview, which marked the debut of the new Casio G-Shock collection, the sophisticated survival/navigational wundertool Pathfinder, and something for those aspiring to have more, Edifice.  Finally, Baby G is getting its very first spokesperson, the electrically charged Ke$ha, with topped the night off with a special concert.

» Casio G-Shock Shock The World Press Preview | New York City
» Casio G-Shock Fall/Winter 2010 | Preview
» Casio G-Shock Shock The World 2010 Ft. Ke$ha | Event Recap
» Casio Edifice Black Label Collection

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Nike Basketball China – Pep Rally for Chinese National Basketball Team | Event Recap

Freshness Week In Review: 08/02/2010   08/06/2010

To rally the team and loyalty and support for the Chinese National Basketball Team prior to this year’s FIBA World Basketball tournament, Nike Basketball China has held a pep rally.

» Nike Basketball China – Pep Rally For Chinese National Basketball Team | Event Recap

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Fresh Music: DJ A-Trak

Freshness Week In Review: 08/02/2010   08/06/2010

Freshness sat down with Montreal native, DJ A-Trak during his Stones Throw x Fool’s Gold tour to catch up on the changing electronic and hip-hop landscapes for our Fresh Music segment!

» Fresh Music: DJ A-Trak

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adidas Originals by Originals Kazuki Kuraishi

Freshness Week In Review: 08/02/2010   08/06/2010

A launch in Hong Kong and the new Felicity look book to accompany adidas Originals by Originals Kazuki Kuraishi Fall/Winter 2010 collection. Need we say more?

» adidas Originals by Originals Kazuki Kuraishi x LUKER by NEIGHBORHOOD – 2010 Collection Launch Hong Kong | Event Recap

» Kazuki Kuraishi for adidas Originals by Originals Fall/Winter 2010 Booklet

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