Casio G-Shock – Shock The World 2010 Tour
Reaffirmed just how essential the US market is to it, Casio kicked the week with a day long event in New York City. Starting with a press preview, which marked the debut of the new Casio G-Shock collection, the sophisticated survival/navigational wundertool Pathfinder, and something for those aspiring to have more, Edifice. Finally, Baby G is getting its very first spokesperson, the electrically charged Ke$ha, with topped the night off with a special concert.
» Casio G-Shock Shock The World Press Preview | New York City
» Casio G-Shock Fall/Winter 2010 | Preview
» Casio G-Shock Shock The World 2010 Ft. Ke$ha | Event Recap
» Casio Edifice Black Label Collection
Nike Basketball China – Pep Rally for Chinese National Basketball Team | Event Recap
To rally the team and loyalty and support for the Chinese National Basketball Team prior to this year’s FIBA World Basketball tournament, Nike Basketball China has held a pep rally.
Fresh Music: DJ A-Trak
Freshness sat down with Montreal native, DJ A-Trak during his Stones Throw x Fool’s Gold tour to catch up on the changing electronic and hip-hop landscapes for our Fresh Music segment!
A launch in Hong Kong and the new Felicity look book to accompany adidas Originals by Originals Kazuki Kuraishi Fall/Winter 2010 collection. Need we say more?