Here is a sneak preview of the newly completed SOPH. store in Hong Kong. Standing proudly next to the NOWHERE store in the Central district, the still empty space already radiates a great ambiance. The mostly wooden interior is brightened up with two rows of lights on the ceiling and two symmetrical full length mirrors on both walls. Hidden in the back is the ‘tatami’ covering the change room floor is an additional Japanese touch that blends well with the rest of the exterior. Expect SOPH., uniform experiment and FCRB items to be filling up the store by the time it opens this weekend. Minimalist yet warm retail environment will surely invite shoppers in on this busy street.