GRAST – New Lifestyle Store In New York City Subway

By - August 10th, 2010

GRAST   New Lifestyle Store In New York City Subway

One essential aspect missed by most of the newly opened storefront is the accessibility and convenience of location. This is especially true in New York City, where a combination of high real estate prices and desire for shopper traffic forced many to open in least accessible locale. In realization of this trend, industry veteran Merwin Andrade decided to open GRAST (derivate from words “Graphic Store”), a lifestyle storefront in, of all place, New York City Subway station.

Located within the mezzanine of West 42nd Street and 8th Avenue Station, a major transportation junction point that includes the Port Authority Bus Terminal, GRAST will offer many hard to find products, like 400% BE@RBRICKS by MEDICOM TOYS, and other graphic oriented items. In opening the shop, Andrade stated “I saw a void in the untapped market of the NYC subway and wanted to pay tribute to the history of the subway; including the NYC underground art scene and old school graffiti artists.” Similar to commuters in Tokyo, now their New York counterparts would not have to rush during their commute.

GRAST
West 42nd Street & 8th Avenue Subway Station | Map
Mezzanine Level
New York, NY 10036

GRAST   New Lifestyle Store In New York City Subway

GRAST   New Lifestyle Store In New York City Subway

GRAST   New Lifestyle Store In New York City Subway

GRAST   New Lifestyle Store In New York City Subway

GRAST   New Lifestyle Store In New York City Subway

GRAST   New Lifestyle Store In New York City Subway

GRAST   New Lifestyle Store In New York City Subway

GRAST   New Lifestyle Store In New York City Subway

GRAST   New Lifestyle Store In New York City Subway

8 comments
Danensb
Danensb

I agree with RED i actually passed by it the other day and its truly nothing special plus the staff are not so friendly. The shirts are okay but there g shocks collection is whats up tho.

Red
Red

The concept of the store is cool. But as far as what the store has to offer as far as toys isn't worth going for. As far as hard to find goes, they only have two sets of the Beatles which they are asking $2500 for.I rather buy a 4ft companion.They have a hand full of the Mickey Mouse be@rbricks and the mystery boxes and a few other toys (nothing too special). If you're looking for cool t-shirts, its not a bad place to look. But IMO, I don't really think this store is worth visiting.

Chad
Chad

Yeah, this isn't new at all. In fact R.A.G. (which you can see in the last picture) is across the hallway and has been selling clothing in the subway for years. In fact I think R.A.G. has only recently started opening up shops above ground. This is not impressing. And I agree with Jason, it would be nice if none NYer's refrained from commenting on the goings on of NY.

jk
jk

Interesting, i hope it works out for him. My only doubt is people underground in the subway are always in a rush but good luck!

Jason
Jason

NYC has had retail underground for 100 years. This isn't new, but the fact that it's a cool store is. So no, the 'US' is not behind of Asia on this. You're just not a NYer to know the difference.

DC
DC

Not entirely a new concept...Asia's been doing this for years....finally we are doing it here in the u.s. the retail strategies of the u.s. are so outdated...it needs to be freshened up.

Chris
Chris

I definitely have to check this out. Thats a cool concept being in the subway.. i never wouldve thought to look down there. -Wisdom...Tastes Like Gold