One essential aspect missed by most of the newly opened storefront is the accessibility and convenience of location. This is especially true in New York City, where a combination of high real estate prices and desire for shopper traffic forced many to open in least accessible locale. In realization of this trend, industry veteran Merwin Andrade decided to open GRAST (derivate from words “Graphic Store”), a lifestyle storefront in, of all place, New York City Subway station.
Located within the mezzanine of West 42nd Street and 8th Avenue Station, a major transportation junction point that includes the Port Authority Bus Terminal, GRAST will offer many hard to find products, like 400% BE@RBRICKS by MEDICOM TOYS, and other graphic oriented items. In opening the shop, Andrade stated “I saw a void in the untapped market of the NYC subway and wanted to pay tribute to the history of the subway; including the NYC underground art scene and old school graffiti artists.” Similar to commuters in Tokyo, now their New York counterparts would not have to rush during their commute.
West 42nd Street & 8th Avenue Subway Station | http://maps.google.com/maps?q=west+42nd+Street+8th+Avenue&oe=utf-8&client=firefox-a&ie=UTF8&hl=en&hq=&hnear=W+42+St+-+8+Av&ll=40.757231,-73.989793&spn=0.019992,0.045447&t=h&z=15″ target=”_blank”>Map
New York, NY 10036