Nike x Jordan Brand x CONVERSE World Basketball Festival: BLVD 134 | Detailed Look

By - August 10th, 2010

world basketball festival blvd 134 01 Nike x Jordan Brand x CONVERSE  World Basketball Festival: BLVD 134 | Detailed Look

As international press corp converge in New York City for the much anticipated World Basketball Festival. Nike Basketball, Jordan Brand, and CONVERSE will be hosting a series of venues across this city of 8 million, from concerts, in-store appearances, even to pop-up retail locations. Introducing BLVD 134, a stand along storefront on the edge of Harlem and just a block east of The Ball Room exhibition space. In essence a temporary “Nike 255 Lab”, BLVD 134 allows visitors, both local and foreign, to get hands-on the personalization and customization process. Included are several special options only available during the time of World Basketball Festival. The BLVD 134 retail concept will open till this Sunday, August 15th, when WBF wraps up in Madison Square Garden.

Nike x Jordan Brand x CONVERSE World Basketball Festival: BLVD 134
268 West 134th Street | Map
New York, NY 10030
TEL #: 646-380-0259

Opening Date: Now August 15th (Sunday)

world basketball festival blvd 134 02 Nike x Jordan Brand x CONVERSE  World Basketball Festival: BLVD 134 | Detailed Look

world basketball festival blvd 134 03 Nike x Jordan Brand x CONVERSE  World Basketball Festival: BLVD 134 | Detailed Look

world basketball festival blvd 134 04 Nike x Jordan Brand x CONVERSE  World Basketball Festival: BLVD 134 | Detailed Look

world basketball festival blvd 134 05 Nike x Jordan Brand x CONVERSE  World Basketball Festival: BLVD 134 | Detailed Look

world basketball festival blvd 134 06 Nike x Jordan Brand x CONVERSE  World Basketball Festival: BLVD 134 | Detailed Look

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