Nike x Jordan Brand x CONVERSE World Basketball Festival: BLVD 134 | Behind The Scene

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Quite fascinating to see how everything comes together.  After the resolutions of all the plans, building codes, and other legal ramifications, it was time to roll-up their sleeves and get their hands dirty.  Again, thanks to photographer Dorothy Hong, we get to see how a pop-up shop was put together, in this occasion, the BLVD 134 customization store front a block east of The Ball Room exhibition space in Harlem.

Nike x Jordan Brand x CONVERSE World Basketball Festival: BLVD 134
268 West 134th Street | Map
New York, NY 10030
TEL #: 646-380-0259

Opening Date: Now August 15th (Sunday)

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