Nike x Jordan Brand x CONVERSE – World Basketball Festival: The Ball Room | Behind The Scenes

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Nike x Jordan Brand x CONVERSE   World Basketball Festival: The Ball Room | Behind The Scenes

Budgetary constraint, limited time frame, alterations to original schematic, so on and so forth… all expected occurrences on a New York City construction site.  But what if the job is a museum, and a temporary one at that?  Such dilemma didn’t fray the workers at The Ball Room in Harlem, the temporary exhibition space honoring the past, the present, and the future of basketball.  And as photographer Dorothy Hong documented over the course of a few days, Nike‘s staff members and hired helps magically created a space suitable not just as a temporary exhibit but as a full fledged flagship store.  Maybe Nike would change its mind about shuttering it after August 29th?  Whatever the decision might be, the Ball Room is definitely a place of interest for those in town this week for World Basketball Festival.



Nike x Jordan Brand x CONVERSE – World Basketball Festival: The Ball Room


2490 Frederick Dougalss Blvd. | Map

New York, NY 10030

TEL #: 646-380-0257

Opening Date: Now – August 29th (Sunday)

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