At Copenhagen Fashion Week, adidas Originals gathered a crowd of 300 guests including tastemakers, opinion leaders and international and local media to celebrate the launch of adidas Originals’ new franchises– the Blue Collection and Originals Denim. Previously adidas Originals had partnered up with Diesel to create an extremely well-received and coveted capsule collection of denim, and the Trefoil brand had taken the blues reign back into its own hands for Spring/Summer 2011.
The collections and launch party had taken over Frederiksberg, Copenhagen right on time for Copenhagen Fashion Week as well. At the event, adidas Originals Blue mood images have been projected onto the light, open space. Aside from the new collections being displayed in the near by winter garden showroom where the head designer for adidas Originals Blue met with international and Nordic media for interviews, up-and-coming Danish girl band, Giana Factory, and local DJs provided the soundtrack for the night.