World Basketball Festival – Jordan Brand Pop-Up Shop At Atmos NYC | Event Recap

Avatar:
Author:
Publish date:
Social count:
80

World Basketball Festival   Jordan Brand Pop Up Shop At Atmos NYC | Event Recap

This tribute is more than just an inauguration of a sporting event or about a storefront. Instead, its about a commitment from a least likely source. Long before the once blighted neighborhood of Harlem became a hotbed of real estate developments and magnet for trend setters, Tokyo’s retailer atmos took a leap of faith when the realization came to its owner, Hommyo Hidefumi, the need to satisfy the countless sneaker aficionados in the under-served area. Though others followed suits, atmos NYC remains the few original pioneers in the modern Harlem Renaissance, a fact not lost on Jordan Brand as it kicks off World Basketball Festival with an one-of-the-kind pop-up store. Finished entirely in white and Carolina Sky Blue (or University Blue), the Jordan Brand Pop-Up Store at atmos NYC is the first of its kind, offering a myriad of exclusives not found anywhere else. Offerings include:

  • Air Jordan IX (9) For The Love Of The Game Edition with Skullcandy headphones

  • Air Jordan VII (7) Olympic Edition with Skullcandy headphones

  • Cole Haan For The Love Of The Game Products

  • Women’s For The Love Of The Game baby tee (exclusive since Jordan Brand no longer produce women’s apparel)

  • Jordan figurines of Chris Paul, Carmelo Anthony and Dwayne Wade (limit: 6 of each)

Taking the honor as the store’s centerpiece is a Team Jordan Suzuki Motorcycle in Carolina Sky Blue (listed with a price of $25,000)  In celebration of its opening, selective group of media, guest, along with Hommyo Hidefumi ,Jordan Brand Creative Director Mark Smith, hip-hop stars Bun B., Fabulous, and Jadakiss enjoyed an evening of champagne, hors d’oeuvre, as well as trading stories about their Jordan experience. In the meantime, the Jordan Brand Pop-Up Store at atmos NYC will open its doors to the general public starting tomorrow with the release of Skullcandy collaboration headphones sets.

Jordan Brand Pop-Up Shop @ atmos NYC

203 West 125th Street | Map

New York, NY 10027

TEL #: 212-666-2242

world_basketball_festival_jordan_brand_atmos_nyc_01

world_basketball_festival_jordan_brand_atmos_nyc_02

world_basketball_festival_jordan_brand_atmos_nyc_03

world_basketball_festival_jordan_brand_atmos_nyc_04

world_basketball_festival_jordan_brand_atmos_nyc_05

world_basketball_festival_jordan_brand_atmos_nyc_06

world_basketball_festival_jordan_brand_atmos_nyc_07

world_basketball_festival_jordan_brand_atmos_nyc_08

world_basketball_festival_jordan_brand_atmos_nyc_09

world_basketball_festival_jordan_brand_atmos_nyc_10

world_basketball_festival_jordan_brand_atmos_nyc_11

world_basketball_festival_jordan_brand_atmos_nyc_12

world_basketball_festival_jordan_brand_atmos_nyc_13

world_basketball_festival_jordan_brand_atmos_nyc_15

world_basketball_festival_jordan_brand_atmos_nyc_16

world_basketball_festival_jordan_brand_atmos_nyc_17

world_basketball_festival_jordan_brand_atmos_nyc_18

world_basketball_festival_jordan_brand_atmos_nyc_19

world_basketball_festival_jordan_brand_atmos_nyc_20

world_basketball_festival_jordan_brand_atmos_nyc_21

world_basketball_festival_jordan_brand_atmos_nyc_22

world_basketball_festival_jordan_brand_atmos_nyc_23

world_basketball_festival_jordan_brand_atmos_nyc_24

world_basketball_festival_jordan_brand_atmos_nyc_25

world_basketball_festival_jordan_brand_atmos_nyc_26

world_basketball_festival_jordan_brand_atmos_nyc_27

world_basketball_festival_jordan_brand_atmos_nyc_28

world_basketball_festival_jordan_brand_atmos_nyc_29

world_basketball_festival_jordan_brand_atmos_nyc_30

world_basketball_festival_jordan_brand_atmos_nyc_31

world_basketball_festival_jordan_brand_atmos_nyc_32

world_basketball_festival_jordan_brand_atmos_nyc_33

world_basketball_festival_jordan_brand_atmos_nyc_34

world_basketball_festival_jordan_brand_atmos_nyc_35

world_basketball_festival_jordan_brand_atmos_nyc_36

world_basketball_festival_jordan_brand_atmos_nyc_37

world_basketball_festival_jordan_brand_atmos_nyc_38

world_basketball_festival_jordan_brand_atmos_nyc_39

world_basketball_festival_jordan_brand_atmos_nyc_40

world_basketball_festival_jordan_brand_atmos_nyc_41

world_basketball_festival_jordan_brand_atmos_nyc_42

world_basketball_festival_jordan_brand_atmos_nyc_43

world_basketball_festival_jordan_brand_atmos_nyc_44

world_basketball_festival_jordan_brand_atmos_nyc_45

world_basketball_festival_jordan_brand_atmos_nyc_46

world_basketball_festival_jordan_brand_atmos_nyc_47

world_basketball_festival_jordan_brand_atmos_nyc_48

world_basketball_festival_jordan_brand_atmos_nyc_49

world_basketball_festival_jordan_brand_atmos_nyc_50

world_basketball_festival_jordan_brand_atmos_nyc_51

world_basketball_festival_jordan_brand_atmos_nyc_52

world_basketball_festival_jordan_brand_atmos_nyc_53

world_basketball_festival_jordan_brand_atmos_nyc_54

world_basketball_festival_jordan_brand_atmos_nyc_55

world_basketball_festival_jordan_brand_atmos_nyc_56

world_basketball_festival_jordan_brand_atmos_nyc_57

world_basketball_festival_jordan_brand_atmos_nyc_58

world_basketball_festival_jordan_brand_atmos_nyc_59

world_basketball_festival_jordan_brand_atmos_nyc_60

world_basketball_festival_jordan_brand_atmos_nyc_61

world_basketball_festival_jordan_brand_atmos_nyc_62

world_basketball_festival_jordan_brand_atmos_nyc_63

world_basketball_festival_jordan_brand_atmos_nyc_64

world_basketball_festival_jordan_brand_atmos_nyc_65

world_basketball_festival_jordan_brand_atmos_nyc_66

world_basketball_festival_jordan_brand_atmos_nyc_67

world_basketball_festival_jordan_brand_atmos_nyc_68

world_basketball_festival_jordan_brand_atmos_nyc_69

world_basketball_festival_jordan_brand_atmos_nyc_70

world_basketball_festival_jordan_brand_atmos_nyc_71

world_basketball_festival_jordan_brand_atmos_nyc_72

world_basketball_festival_jordan_brand_atmos_nyc_73

world_basketball_festival_jordan_brand_atmos_nyc_74

world_basketball_festival_jordan_brand_atmos_nyc_75

world_basketball_festival_jordan_brand_atmos_nyc_76

world_basketball_festival_jordan_brand_atmos_nyc_77