World Basketball Festival – Jordan Brand Pop-Up Shop At Atmos NYC | Event Recap

By - August 12th, 2010

World Basketball Festival   Jordan Brand Pop Up Shop At Atmos NYC | Event Recap

This tribute is more than just an inauguration of a sporting event or about a storefront. Instead, its about a commitment from a least likely source. Long before the once blighted neighborhood of Harlem became a hotbed of real estate developments and magnet for trend setters, Tokyo’s retailer atmos took a leap of faith when the realization came to its owner, Hommyo Hidefumi, the need to satisfy the countless sneaker aficionados in the under-served area. Though others followed suits, http://atmosnyc.com” target=”_blank”>atmos NYC remains the few original pioneers in the modern Harlem Renaissance, a fact not lost on http://jumpman23.com” target=”_blank”>Jordan Brand as it kicks off World Basketball Festival with an one-of-the-kind pop-up store. Finished entirely in white and Carolina Sky Blue (or University Blue), the Jordan Brand Pop-Up Store at atmos NYC is the first of its kind, offering a myriad of exclusives not found anywhere else. Offerings include:

  • Air Jordan IX (9) For The Love Of The Game Edition with Skullcandy headphones
  • Air Jordan VII (7) Olympic Edition with Skullcandy headphones
  • Cole Haan For The Love Of The Game Products
  • Women’s For The Love Of The Game baby tee (exclusive since Jordan Brand no longer produce women’s apparel)
  • Jordan figurines of Chris Paul, Carmelo Anthony and Dwayne Wade (limit: 6 of each)

Taking the honor as the store’s centerpiece is a Team Jordan Suzuki Motorcycle in Carolina Sky Blue (listed with a price of $25,000)  In celebration of its opening, selective group of media, guest, along with Hommyo Hidefumi ,Jordan Brand Creative Director Mark Smith, hip-hop stars http://bunbonline.com” target=”_blank”>Bun B., http://islanddefjam.com/artist/home.aspx?artistID=7301″ target=”_blank”>Fabulous, and http://jadakiss.com” target=”_blank”>Jadakiss enjoyed an evening of champagne, hors d’oeuvre, as well as trading stories about their Jordan experience. In the meantime, the Jordan Brand Pop-Up Store at atmos NYC will open its doors to the general public starting tomorrow with the release of http://skullcandy.com” target=”_blank”>Skullcandy collaboration headphones sets.

Jordan Brand Pop-Up Shop @ atmos NYC
203 West 125th Street | http://maps.google.com/maps?oe=utf-8&client=firefox-a&ie=UTF8&q=atmos+NYC&fb=1&gl=us&hq=atmos&hnear=New+York,+NY&cid=0,0,5895812385996993934&ei=XZZjTI7bJoL58AaFnb3eCg&ved=0CCEQnwIwAQ&ll=40.809457,-73.94861&spn=0.009988,0.022724&t=h&z=16&iwloc=A” target=”_blank”>Map
New York, NY 10027
TEL #: 212-666-2242

World Basketball Festival   Jordan Brand Pop Up Shop At Atmos NYC | Event Recap

World Basketball Festival   Jordan Brand Pop Up Shop At Atmos NYC | Event Recap

World Basketball Festival   Jordan Brand Pop Up Shop At Atmos NYC | Event Recap

World Basketball Festival   Jordan Brand Pop Up Shop At Atmos NYC | Event Recap

World Basketball Festival   Jordan Brand Pop Up Shop At Atmos NYC | Event Recap

World Basketball Festival   Jordan Brand Pop Up Shop At Atmos NYC | Event Recap

World Basketball Festival   Jordan Brand Pop Up Shop At Atmos NYC | Event Recap

World Basketball Festival   Jordan Brand Pop Up Shop At Atmos NYC | Event Recap

World Basketball Festival   Jordan Brand Pop Up Shop At Atmos NYC | Event Recap

World Basketball Festival   Jordan Brand Pop Up Shop At Atmos NYC | Event Recap

World Basketball Festival   Jordan Brand Pop Up Shop At Atmos NYC | Event Recap

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