ASR Marketplace 2010 – WeSC – Spring 2011 Footwear | Preview

By - August 14th, 2010

Since 1999, WeSC has been spreading the influences of their growing (and not so clandestine) conspiracy around the world, bringing a sense of Nordic simplicity to the urban world. Aside from the celebrated audio line-up and apparel, WeSC is expanding the scope of their business into footwear, and the folks are bringing the simple Swedish pared-down aesthetics into the collection. Spring 2011 will mark the debut of the footwear collection, and we had a chance to see the line-up at ASR Marketplace 2010 in San Diego this weekend.

Aside from the much buzzed about collaboration with STASH, which will be reigning at the top of the footwear line, WeSC has brought on board some simple, classic styles that have been rendered through the WeSC creative lens. One of the key shapes to anticipate is a what looks like a boat shoe chukkah hybrid, kept quite clean and subtle in browns and whites. Then, the sneaker collection ranges from some ultra-strappy high-tops in all black (from upper to lining to soles) and all white, and monochrome retro-styling low-tops in a mix of suede and nylon.

Doesn’t this collection quite make you want to put on the kicks and march in line with the conspiracy already?


NICE!! Where can i buy them?