Freshness Week In Review: 08/09/2010 – 08/13/2010

By - August 15th, 2010

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If Puma or adidas or any other  sportswear competitors out there are hoping to eliminate competition for once and for all, pulling some covert operation in New York City would have been most efficient this past weekend because the entire Nike and more have gathered in the Big Apple for a lot of round ball action at the inaugural World Basketball Festival. Basketball legends, hot shots and young blood have came out to the event, including this year’s USA national team for FIBA. Jordan, Rondo, Rose, Wall, Odom and stars such as rapper Wale and director Spike Lee have all turned up to watch the display games. While all the basketball action fired up the Big Apple this weekend, on the west coast, surfers and skaters and labels gathered at ASR Marketplace 2010 in San Diego. Aside from covering these two event live simultaneously from both coasts, we have also brought you the first look into the new Apple Covent Garden Store, a peek into Cannondale and Schwinn’s upcoming bikes for the two-wheeled enthusiasts, a new collaboration between adidas Originals and VANQUISH for Fall/Winter 2010, and news from the ultra-tough G-Shock. Relive the week and all the action after the jump with a recap!

World Basketball Festival

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No one else does it like Freshness as we bring you the speediest, quickest up-to-date coverage on a three-pronged approach–Twitter, Freshness Live and Freshness News. And, no one has the scope and depth like we do. Check it out and don’t worry, you won’t be missing anything here.

» World Basketball Festival

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VANS Colored By Crayola Pack

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VANS has teamed up with Crayola to create a pack of classic kicks inspired by what fueled our creativity when we were children (and perhaps when we are grown adults as well). No staying within the lines needed!

» VANS Colored By Crayola Pack

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SOPH. Hong Kong Store Opening

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SOPH. opened up shop in Hong Kong, and guess who its neighbor is? (Hint: look at the picture). To celebrate the opening of SOPH., there had been some special items as well! Check it out

» Uniform Experiment – SOPH. Opening T-Shirts
» SOPH. – Hong Kong Store | Preview

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Parra x Converse – (Paint The Town) Red Chuck Taylor Hi

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Converse has teamed up with a few artists including Dutch artist Parra to create a special (Paint The Town) Red Chuck Taylor High, featuring juicy, embroidered cherries.

» Parra x Converse – (Paint The Town) Red Chuck Taylor High

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G-Shock and Baby-G Collaborations

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G-Shock and Baby-G are continuing their good work with collaborations as G-Shock had just launched their second watch with the Surfrider Foundation, and we bring you a quick look into the collaboration between HELLZ and Baby-G.

» Casio G-Shock x Surfrider Foundation Launch Event
» HELLZ x Baby-G

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