Freshness Week In Review: 08/09/2010 – 08/13/2010

By - August 15th, 2010

GRAST – New Lifestyle Store In New York City Subway

Before GRAST showed up, the most coveted product to be bought from the subway station is probably Poland Spring bottled water and candy (especially in the summer when subway stations seem to have been transformed into underground ovens for people). But now, GRAST is stationed at 42nd Street and 8th Avenue, selling hard to find Be@rbricks and more.

» GRAST – New Lifestyle Store In New York City Subway


Eric Koston x Oakley – “Unified Berrics” Frogskins

Gold, opulent, and very Kost-ly. Professional skateboarder Eric Koston has teamed up with Oakley to create some glimmering Frogskins for friends and family only.

» Eric Koston x Oakley – “Unified Berrics” Frogskins


Cannondale and Schwinn Demo Day | Event Recap

We dropped by Pier 54 on the west side on one rare, cooling, cloudy day to test out some new Spring/Summer 2011 bikes from Cannondale and Schwinn, and got everyone a first peek at what’s to come! Thank god no one fell and left with bruised egos.

» Cannondale + Schwinn Demo Day | Event Recap


ASR Marketplace 2010

This weekend, Freshness send some time in the gorgeous SoCal sunshine and checked out some Spring/Summer 2011 preview at ASR Marketplace 2010, a surf, skate and swim trade show. Check out our preview of new things to come from labels such as VANS, adidas Skateboarding, element Skateboards, WeSC, Native, Nixon and more.

» ASR Marketplace 2010


Apple Covent Garden Store

Apple opened up a new store in London’s Covent Garden, after having set up shop in Paris and Shanghai earlier this year. Apple has come a long way since its first store in Tysons Corner, VA.

» Apple Covent Garden Store | Inside Look