As World Basketball Festival winds down this said of the Atlantic, retail giant Foot Locker along with Nike Sportswear division are preparing for a major marketing push for the iconic Air Max 90. Dubbed as I Am The Rules, the multiple platforms campaign celebrates pioneers who crush the status quo and standard procedure operation. Few of those involved are Andrey Arshavin and Marouane Chamakh of Arsenal football team, along with A.C. Roma‘s Stefano Chuka Okaka. Other appearance include Kish Patel, Europe’s leading authority on sneaker culture and DJ Kayper, the musical genius behind the mix.
The campaign for I Am The Rules is now running concurrent with the Air Max 90 launch across Europe now at all Foot Locker Europe retail locations. Meanwhile the stylish video could view right after the jump. Enjoy!