Freshness Week In Review: 08/09/2010 - 08/13/2010

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If Puma or adidas or any other  sportswear competitors out there are hoping to eliminate competition for once and for all, pulling some covert operation in New York City would have been most efficient this past weekend because the entire Nike and more have gathered in the Big Apple for a lot of round ball action at the inaugural World Basketball Festival. Basketball legends, hot shots and young blood have came out to the event, including this year's USA national team for FIBA. Jordan, Rondo, Rose, Wall, Odom and stars such as rapper Wale and director Spike Lee have all turned up to watch the display games. While all the basketball action fired up the Big Apple this weekend, on the west coast, surfers and skaters and labels gathered at ASR Marketplace 2010 in San Diego. Aside from covering these two event live simultaneously from both coasts, we have also brought you the first look into the new Apple Covent Garden Store, a peek into Cannondale and Schwinn's upcoming bikes for the two-wheeled enthusiasts, a new collaboration between adidas Originals and VANQUISH for Fall/Winter 2010, and news from the ultra-tough G-Shock. Relive the week and all the action after the jump with a recap!

World Basketball Festival

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No one else does it like Freshness as we bring you the speediest, quickest up-to-date coverage on a three-pronged approach--Twitter, Freshness Live and Freshness News. And, no one has the scope and depth like we do. Check it out and don't worry, you won't be missing anything here.

» World Basketball Festival

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VANS Colored By Crayola Pack

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VANS has teamed up with Crayola to create a pack of classic kicks inspired by what fueled our creativity when we were children (and perhaps when we are grown adults as well). No staying within the lines needed!

» VANS Colored By Crayola Pack

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SOPH. Hong Kong Store Opening

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SOPH. opened up shop in Hong Kong, and guess who its neighbor is? (Hint: look at the picture). To celebrate the opening of SOPH., there had been some special items as well! Check it out

» Uniform Experiment - SOPH. Opening T-Shirts
» SOPH. - Hong Kong Store | Preview

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Parra x Converse - (Paint The Town) Red Chuck Taylor Hi

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Converse has teamed up with a few artists including Dutch artist Parra to create a special (Paint The Town) Red Chuck Taylor High, featuring juicy, embroidered cherries.

» Parra x Converse - (Paint The Town) Red Chuck Taylor High

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G-Shock and Baby-G Collaborations

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G-Shock and Baby-G are continuing their good work with collaborations as G-Shock had just launched their second watch with the Surfrider Foundation, and we bring you a quick look into the collaboration between HELLZ and Baby-G.

» Casio G-Shock x Surfrider Foundation Launch Event
» HELLZ x Baby-G

GRAST - New Lifestyle Store In New York City Subway

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Before GRAST showed up, the most coveted product to be bought from the subway station is probably Poland Spring bottled water and candy (especially in the summer when subway stations seem to have been transformed into underground ovens for people). But now, GRAST is stationed at 42nd Street and 8th Avenue, selling hard to find Be@rbricks and more.

» GRAST - New Lifestyle Store In New York City Subway

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Eric Koston x Oakley - "Unified Berrics" Frogskins

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Gold, opulent, and very Kost-ly. Professional skateboarder Eric Koston has teamed up with Oakley to create some glimmering Frogskins for friends and family only.

» Eric Koston x Oakley - "Unified Berrics" Frogskins

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Cannondale and Schwinn Demo Day | Event Recap

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We dropped by Pier 54 on the west side on one rare, cooling, cloudy day to test out some new Spring/Summer 2011 bikes from Cannondale and Schwinn, and got everyone a first peek at what's to come! Thank god no one fell and left with bruised egos.

» Cannondale + Schwinn Demo Day | Event Recap

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ASR Marketplace 2010

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This weekend, Freshness send some time in the gorgeous SoCal sunshine and checked out some Spring/Summer 2011 preview at ASR Marketplace 2010, a surf, skate and swim trade show. Check out our preview of new things to come from labels such as VANS, adidas Skateboarding, element Skateboards, WeSC, Native, Nixon and more.

» ASR Marketplace 2010

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Apple Covent Garden Store

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Apple opened up a new store in London's Covent Garden, after having set up shop in Paris and Shanghai earlier this year. Apple has come a long way since its first store in Tysons Corner, VA.

» Apple Covent Garden Store | Inside Look

Skull Candy x Jordan Brand

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Skull Candy has teamed up with Jordan Brand to make collaborative packs of shoes with matching headphones. Enjoy!

» Skull Candy x Air Jordan XI (9) - For The Love Of The Game Special Edition
» Skull Candy x Air Jordan VII (7) Olympics - For The Love Of The Game Pack

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adidas Originals x VANQUISH - Fall/Winter 2010

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All black and more, the new adidas Originals x VANQUISH Fall/Winter 2010 collection is standing strong, tough, and taking absolutely no nonsense from anyone. Except for pre-orders.

» adidas Originals x VANQUISH - Fall/Winter 2010 Collection

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Team Need For Speed - 1,100 HP Scion TC

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You have a need for speed? Scion's racy model, the TC has got things covered in this heavyweight contender, a 1,100 HP Scion TC. Definitely not your run of the mill regular TC.

» Team Need For Speed - 1,100 HP Scion TC