It was a relatively cool summer night for Hong Kong. SOPH. Hong Kong store began its first chapter by holding an opening party the night before its official opening last Saturday. A high end Japanese restaurant and bar was the venue for the party where many industry personalities, local celebrities and guests enjoyed the night away. Team from SOPH. headed by Hirofumi Kiyonaga flew in from Japan along with Hiroshi Fujiwara, who is also a partner of uniform experiment. Live performance by AOEQ Yo-king & Hiroshi Fujiwara warmed up the party as they played acoustic covers of rock favorites.
The following day, however was business as usual as a huge line full of SOPH. fans awaited the store opening on a sunny afternoon. On hand at the first day of trade, the uniform experiment exclusive t-shirts that many fans queued up to get them before they sold out. It would seem that by looking at the support of the fans and shoppers that this newest addition to the Hong Kong shopping district will be a shopping destination rivaling others.