The attention is letting up just yet. After hosting the http://freshnessmag.com/tag/world-basketball-festival/” target=”_blank”>World Basketball Festival, the famed courts of Polo Ground Housing Project, the Holcombe Rucker Park, will become a focal point this afternoon once again. This time, as the welcoming platform for skater http://nike.com/nikeskateboarding/paulrodriguez4/#/home/commercial/” target=”_blank”>Paul Rodriguez as he officially unveil the latest incarnation to his signature sneaker franchise, the http://nike.com/nikeskateboarding/paulrodriguez4/#/home/commercial/” target=”_blank”>Zoom Paul Rodriguez 4. In assisting Nike SB and P-Rod ushering this new addition, a series of short films were made in enunciate the importance of it, including a poetic narration by hip-hop star http://islanddefjam.com/artist/home.aspx?artistID=7312″ target=”_blank”>NAS. Others include short interviews regarding the design element of the new sneaker and the raw experience in riding on the streets of New York. Finally, http://freshnessmag.com/2010/08/16/nike-sb-welcome-paul-rodriguez-to-new-york-city-event/” target=”_blank”>P-Rod along with the Nike SB ride team will appear today at Rucker Park from 4 pm to 6 pm for a special presentation, Swing by if you’re in the neighborhood.