Fjällräven – 50th Anniversary + Back To School Event

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Fjällräven celebrates its 50th Anniversary this year alongside back-to-school in fall with a special one day only shopping event at its New York City store in SoHo. Alongside a fresh collection of classic Fjällräven Kanken backpacks (which features an edible foam pad designed to aid with survival in case of camping emergencies) in new colorways such as pink, yellow and purple. Those who visited the store today would have enjoyed a 10% one-day discount on the Kanken backpacks, give-aways and swedish treats.

On the sidetone, the store currently also carries a children’s collection, and a special 50th Anniversary Fjällräven Kanken collection, where the iconic backpack has been rendered in two sizes, the regular and the mini. Both feature a special leather tag “Fjällräven Since 1960″ as opposed to the regular red and white tags without the establishment year. Our friends over at Juncture had visited the store, checked out the event and brought us some updates yesterday. via: Juncture

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