SneakersBR x Nike Sportswear – “Spreading Sneaker Culture Throughout Brazil” Project

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Five Dunks, one man, one country– just the ingredients necessary for concocting the latest collaborative project “Spreading Sneaker Culture Throughout Brazil” by sneaker site, SneakersBR and Nike Sportswear. In celebrating three years of partnership between SneakersBR and Nike Sportswear, and also, as the title had quite conspicuously states, spreading sneaker culture throughout Brazil, the duo had come together once again on a brand new project which comprises of both product and event.

First, SneakersBR and Nike Sportswear had created a pack of Nike Dunk Lows from NIKEiD studio (a total of five colorways), with each version representing a region in Brazil, with special illustration created by graffiti artist/blogger, Vinicius Popó. Each model also comes with a special Nike Sportswear nylon bag, t-shirt, five pairs of laces and a SneakersBR laceclip. Only 12 packs are made for each model, and these are meant to be gifted away to personalities in Brazil.

For the second part of the project, SneakersBR and Nike Sportswear had sent Popó on a trek through Brazil to visit various local personalities, bring the audience a different side of Brazil through a local perspective, and at the same time, bringing the sneaker culture to every city he visits. There will be a total of five episodes, and the first episode is set to air on September 8. Watch the trailer, check out the kicks, and enjoy!

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