Freshness Week In Review: 8/16/2010 - 8/20/2010

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New York City has been extremely busy (since when has it not been, but even more so this week, mainly with thanks to Nike) recently, and because of that, Freshness has been extremely busy as well. We have ran around the town from Madison Square Garden to the Apollo Theater in tracking down the World Basketball Festival and bringing you the freshest coverage straight out of the frontline ovens, then we tailed Paul Rodriguez and the rest of the Nike SB team who have landed in New York City to help launch the new Nike SB Zoom Paul Rodriguez IV (P-Rod 4) collection. On the other side of the world, we brought you the event recap of SOPH.'s new store opening in Hong Kong, where Hiroshi Fujiwara and Hirofumi Kiyonaga both made appearances, and also Brooklyn-based creative collective's latest installation in Lisbon, Portugal. Run around New York City and jetset with us (metaphorically speaking) with a quick recap of what went on this week.

World Basketball Festival

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Freshness brings you the unparalleled complete coverage of Nike World Basketball Festival in New York City which celebrates the upcoming FIBA 2010.

» World Basketball Festival - Air Force 1: Anatomy Of An Urban Legend Premiere At Apollo Theater | Event Recap
» World Basketball Festival - USA Basketball Vs. Team China Scrimmage At Madison Square Garden | Event Recap
» World Basketball Festival - Kobe Bryant Appearances | Event Recap

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rag & bone x Timberland Boot Company Capsule Collection | Fjällräven - 50th Anniversary + Back To School Event

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Our friends over at Juncture brought us the first look at rag & bone x Timberland Boot Company's collaborative capsule collection, and also the celebratory 50th Anniversary + Back to School Event at Fjallraven.

» rag & bone x Timberland Boot Company Capsule Collection
» Fjällräven - 50th Anniversary + Back To School Event

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Oakley x X-Metal MARS Sunglasses

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In 1997, X-Metal MARS was originally fashioned after the needs of His Airness, Michael Jordan, then a Board Member of Oakley. The story for X-Metal MARS took a turn last year as staff at Oakley stumbled upon a crate of pristine MARS, and they decided to give it away.

» Oakley x Metal MARS Sunglasses

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Nike Stadium - Nike SB Private Party Ft. Gucci Mane + Lil' Kim | Event Recap

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Nike Stadium played host to a private party for the Nike SB crew including Paul Rodriguez, who are in New York City to promote the launch of the new Nike SB Zoom Paul Rodriguez IV ( P-Rod 4) collection. The party headlined Gucci Mane and Lil' Kim, and in the attendees own words, is a mosh pit.

» Nike Stadium - Nike SB Private Party Ft. Gucci Mane + Lil' Kim | Event Recap

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Nike SB Zoom Paul Rodriguez IV (P-Rod 4)

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After the whirlwind activities of World Basketball Festival, Nike keeps up the momentum by bringing Paul Rodriguez and the rest of the Nike SB crew to New York City to help launch the new Nike SB Zoom Paul Rodriguez IV (P-Rod 4).

» Nike SB - Welcome Paul Rodriguez To New York City | Event Recap
» Nike SB - Zoom Paul Rodriguez IV (P-Rod 4) | Apparel + Accessories
» Nike SB - Zoom Paul Rodriguez (P-Rod) IV | Sneaker Collection
» Nike SB - Zoom Paul Rodriguez (P-Rod) IV Commercial Featuring NAS | Video

LimoLand NYC Store | Sneak Peek

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Jean "John" Pigozzi has finally brought LimoLand to New York City, and those on the stateside no longer have to order their colorful polo shirts from colette or Dover Street Market. Freshness enjoyed a sneak peek of the store set to open on August 26, so check it out before everyone else!

» LimoLand NYC Store | Sneak Peek

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SOPH. Hong Kong Store Opening Party | Event Recap

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Hirofumi Kiyonaga has brought his retail venture SOPH. from Japan over to Hong Kong, bringing the much coveted family of uniform experiment, F.C.R.B. and SOPHNET. with it.

» SOPH. Hong Kong Store Opening Party | Event Recap

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GQ x LeBron James - "LeBron James Can Take The Heat" | Microsite

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For September, GQ featured the basketball player of the moment, LeBron James on its cover, and also compiled a microsite to get everyone acquainted with all things LeBron. Love him or hate him, there is no denying that he is on a lot of people's minds now.

» GQ x LeBron James - "LeBron James Can Take The Heat" | Microsite

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FAILE - FAILE Temple | Lisbon, Portugal

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The temple of art or blasphemy? Whatever you deem Brooklyn based creative collective, FAILE's, latest installation, TEMPLE, is totally dependent on your point of view in art and religion. Regardless, this is an interesting, controversial piece which will be touring the world.

» FAILE - FAILE Temple | Lisbon, Portugal

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Fresh Celeb: DJ Clark Kent + Nigel Sylvester

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Sneaker mirror on the wall, who's the freshest of them all? This week, DJ Clark Kent is a strong contender for the title of Fresh Celeb with his Newcastle Brown Ale Nike SB Dunk Force 1, and another in "Tiffany". Meanwhile, Nigel Sylvester holds his own in Nike Air Force 1 3M.

» Fresh Celeb: DJ Clark Kent - Nike SB Dunk Force 1 | Newcastle Brown Ale
» Fresh Celeb: Nigel Sylvester - Nike Air Force 1 3M | DJ Clark Kent - Nike Dunk Force 1 Tiffany

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adidas Originals - Franz Beckenbauer AKA Der Kaiser | Video

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There is only one Kaiser, because so far, no one does it like the legendary Franz Beckenbauer, the Germany soccer player who has managed to score 81 goals in his career and is the only person to win the World Cup as both a manager and a captain. To celebrate his legacy and the start of the German soccer league season, adidas Originals has released a special video for the man.

» adidas Originals - Franz Beckenbauer AKA Der Kaiser | Video