Freshness Week In Review: 8/16/2010 – 8/20/2010

By - August 22nd, 2010

LimoLand NYC Store | Sneak Peek

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Jean “John” Pigozzi has finally brought LimoLand to New York City, and those on the stateside no longer have to order their colorful polo shirts from colette or Dover Street Market. Freshness enjoyed a sneak peek of the store set to open on August 26, so check it out before everyone else!

» LimoLand NYC Store | Sneak Peek

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SOPH. Hong Kong Store Opening Party | Event Recap

Hiroshi Fujiwara Hirofumi Kiyonaga 21 Freshness Week In Review: 8/16/2010   8/20/2010

Hirofumi Kiyonaga has brought his retail venture SOPH. from Japan over to Hong Kong, bringing the much coveted family of uniform experiment, F.C.R.B. and SOPHNET. with it.

» SOPH. Hong Kong Store Opening Party | Event Recap

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GQ x LeBron James – “LeBron James Can Take The Heat” | Microsite

gw lebron 41 Freshness Week In Review: 8/16/2010   8/20/2010

For September, GQ featured the basketball player of the moment, LeBron James on its cover, and also compiled a microsite to get everyone acquainted with all things LeBron. Love him or hate him, there is no denying that he is on a lot of people’s minds now.

» GQ x LeBron James – “LeBron James Can Take The Heat” | Microsite

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FAILE – FAILE Temple | Lisbon, Portugal

faile temple lisbon portugal 0511 Freshness Week In Review: 8/16/2010   8/20/2010

The temple of art or blasphemy? Whatever you deem Brooklyn based creative collective, FAILE’s, latest installation, TEMPLE, is totally dependent on your point of view in art and religion. Regardless, this is an interesting, controversial piece which will be touring the world.

» FAILE – FAILE Temple | Lisbon, Portugal

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Fresh Celeb: DJ Clark Kent + Nigel Sylvester

clark kent new castle beer dunk force 001 Freshness Week In Review: 8/16/2010   8/20/2010

Sneaker mirror on the wall, who’s the freshest of them all? This week, DJ Clark Kent is a strong contender for the title of Fresh Celeb with his Newcastle Brown Ale Nike SB Dunk Force 1, and another in “Tiffany”. Meanwhile, Nigel Sylvester holds his own in Nike Air Force 1 3M.

» Fresh Celeb: DJ Clark Kent – Nike SB Dunk Force 1 | Newcastle Brown Ale
» Fresh Celeb: Nigel Sylvester – Nike Air Force 1 3M | DJ Clark Kent – Nike Dunk Force 1 Tiffany

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adidas Originals – Franz Beckenbauer AKA Der Kaiser | Video

adidas originals der kaiser 11 Freshness Week In Review: 8/16/2010   8/20/2010

There is only one Kaiser, because so far, no one does it like the legendary Franz Beckenbauer, the Germany soccer player who has managed to score 81 goals in his career and is the only person to win the World Cup as both a manager and a captain. To celebrate his legacy and the start of the German soccer league season, adidas Originals has released a special video for the man.

» adidas Originals – Franz Beckenbauer AKA Der Kaiser | Video

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