How does one translate on-court tenacity and a sporting lifestyle into something off-court? For adidas SLVR Fall/Winter 2010 campaign, the much celebrated, pared down, line from adidas which fuses fashion with sports have enlisted the help of Slovakian tennis star Daniela Hantuchova and football player, Kaka, to pitch the perfect balance between on court practicality with modern off court style, showcasing sporting versatility and an athletic lifestyle. In the campaign, Hantuchova dons her off court uniform, and Kaka’s outfit is a reflection of his lifestyleâ€”dynamic, layered and contemporary. The full campaign shot by Will Davidson and styled by Simon Foxton and Jay Massacret, with creative direction by Pietschlim, will be appearing in print and a short online film, extended from the teaser.
Aside from a new campaign, adidas SLVR has also revamped its website and reworked it into an easy, continuous scrolling page which enables all to see the whole campaign and product line on the first page. Everything can be linked from the first page, so there is no byzantine clicking and excessive maneuvers needed for navigation. Check out the images, the new site, and the video for the upcoming season! via: Juncture