If you done enough red carpet photo shoot like some of us have here at Freshness. It is most likely you came across blatant complaints about Canon by many of the seasoned professionals. Here on the sideline, or the frontline depending on your perspective, capturing the moment is the name of the game. So when Canon launched its new flagship model, the EOS-1D Mark III, back in 2007, many professionals adapt it quickly, only to found out the auto-focus on the unit did not work properly. Instead of a general recall however, Canon went with a piecemeal approach, offered repairs for free. With their livelihood on the line, the professional photographers could not understand Canon’s refusal to do a general recall. Furthermore, the company’s reaction and subsequent focus on the “pro-sumer” market irked even the die-hard Canon fans. This might change today as Canon announced a new set of EOS Lens System.
Followed the introduction of the new 60D DSLR, Canon listed a series of new lens and extenders meant mostly for professional photographers. In all, 6 new lens and accessories:
- Canon EF 8-15mm f/4L Fisheye USM lens
- Canon EF 70-300mm f/4-5.6L IS USM lens
- Canon EF 300mm f/2.8L IS II USM lens
- Canon EF 400mm f/2.8L IS II USM lens
- Canon Extender EF 1.4x III
- Canon Extender EF 2x III
While most are upgrade variants of pre-existed model, granted with improved or even new internal lens element and construction. One lens is an entirely new entry – Canon EF 8-15mm f/4L Fisheye USM lens. In what is known as the World’s First Fisheye Zoom Lens, the EF 8-15mm f/4 L USM unique arrangement creates a 180-degree view when set on its widest setting on a full-frame camera. This is replacement to the only other Fisheye lens in the Canon product portfolio, the EF-15mm F2.8 Fisheye but offers more versatility than its predecessor.
The 6 new additions to the Canon EOS Lens portfolio will be available in incremental fashion starting in October of this year.
Canon EF 8-15mm f/4L Fisheye USM lens
With its unique focal length range, the EF 8-15mm f/4L USM is the world’s widest fisheye zoom lens. It delivers 180§ diagonal angle of view images for all EOS SLR cameras with imaging formats ranging from full-frame to APS-C, and provides 180Ëš circular fisheye images for full-frame EOS models. Professional photographers and cinematographers will revel in the unique perspectives afforded to them through this lens, particularly when coupled with the highly popular full-frame EOS 5D Mark II DSLR camera. Canon’s new Fisheye zoom lens features both UD and aspherical lens elements to enhance image quality and is equipped with rubber gaskets and seals to enhance weather resistance. Canon’s proprietary SWC (Sub Wavelength Structure Coating) is used to minimize flare and a new fluorine anti-smear coating is applied to the front and rear elements to make lens cleaning easier than ever.
The Canon EF 8-15mm f/4L Fisheye USM lens is expected to be available in January of 2011 for an approximate retail price of $1,400.