Canon Introduces New EOS Lens System

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If you done enough red carpet photo shoot like some of us have here at Freshness. It is most likely you came across blatant complaints about Canon by many of the seasoned professionals. Here on the sideline, or the frontline depending on your perspective, capturing the moment is the name of the game. So when Canon launched its new flagship model, the EOS-1D Mark III, back in 2007, many professionals adapt it quickly, only to found out the auto-focus on the unit did not work properly. Instead of a general recall however, Canon went with a piecemeal approach, offered repairs for free. With their livelihood on the line, the professional photographers could not understand Canon's refusal to do a general recall. Furthermore, the company's reaction and subsequent focus on the "pro-sumer" market irked even the die-hard Canon fans. This might change today as Canon announced a new set of EOS Lens System.

Followed the introduction of the new 60D DSLR, Canon listed a series of new lens and extenders meant mostly for professional photographers. In all, 6 new lens and accessories:

  • Canon EF 8-15mm f/4L Fisheye USM lens

  • Canon EF 70-300mm f/4-5.6L IS USM lens

  • Canon EF 300mm f/2.8L IS II USM lens

  • Canon EF 400mm f/2.8L IS II USM lens

  • Canon Extender EF 1.4x III

  • Canon Extender EF 2x III

While most are upgrade variants of pre-existed model, granted with improved or even new internal lens element and construction. One lens is an entirely new entry - Canon EF 8-15mm f/4L Fisheye USM lens. In what is known as the World's First Fisheye Zoom Lens, the EF 8-15mm f/4 L USM unique arrangement creates a 180-degree view when set on its widest setting on a full-frame camera. This is replacement to the only other Fisheye lens in the Canon product portfolio, the EF-15mm F2.8 Fisheye but offers more versatility than its predecessor.

The 6 new additions to the Canon EOS Lens portfolio will be available in incremental fashion starting in October of this year.

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Canon EF 8-15mm f/4L Fisheye USM lens

With its unique focal length range, the EF 8-15mm f/4L USM is the world's widest fisheye zoom lens. It delivers 180§ diagonal angle of view images for all EOS SLR cameras with imaging formats ranging from full-frame to APS-C, and provides 180Ëš circular fisheye images for full-frame EOS models. Professional photographers and cinematographers will revel in the unique perspectives afforded to them through this lens, particularly when coupled with the highly popular full-frame EOS 5D Mark II DSLR camera. Canon's new Fisheye zoom lens features both UD and aspherical lens elements to enhance image quality and is equipped with rubber gaskets and seals to enhance weather resistance. Canon's proprietary SWC (Sub Wavelength Structure Coating) is used to minimize flare and a new fluorine anti-smear coating is applied to the front and rear elements to make lens cleaning easier than ever.

The Canon EF 8-15mm f/4L Fisheye USM lens is expected to be available in January of 2011 for an approximate retail price of $1,400.

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Canon EF 400mm f/2.8L IS II USM lens

Quintessential for many sports assignments including baseball, football, soccer and golf, Canon's professional 400mm f/2.8 lenses provide the light gathering capability and long telephoto reach that photographers need to freeze the action and fill the frame . The Canon EF 400mm f/2.8L IS II USM is the 5th generation in Canon's 400mm f/2.8 series and the successor to the current EF 400mm introduced in 1999. The new lens has been engineered for the ultimate in optical performance through the use of two fluorite lens elements for improved quality and reduced chromatic aberration. Helping photographers in the field, Canon has reduced the overall weight of the lens by a substantial 28 percent from 189.4 oz to 135.8 oz, making it Canon's lightest weight 400mm f/2.8 lens ever. The Image Stabilizer provides an equivalent of approximately four full shutter speed steps of shake compensation and has been enhanced through the incorporation of a rolling-ball-friction system in place of sliding parts in the compensation optics barrel for a minimum-friction structure. The overall durability of the lens has also been enhanced through increased usage of magnesium alloy and titanium for lens barrel components, together with weather sealing for all exterior joints and switches and a new fluorine anti-smear coating is applied to the front and rear elements.

The Canon EF 400mm f/2.8L IS USM lens is expected to be available in December for an approximate retail price of $11,000.

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Canon EF 300mm f/2.8L IS II USM lens

The Canon EF 300mm f/2.8L IS II USM is the 6th generation of a venerable family of Canon 300mm f/2.8 lenses that began in 1974, and have become famous for their exceptional sharpness, contrast and color fidelity. Ideal for a wide range of applications ranging from professional photojournalism and sports photography to nature and wildlife, Canon's 300mm f/2.8 lenses have always led the industry with new technical advances in every generation. The EF 300mm f/2.8L IS II USM lens carries on this tradition with improved image quality, lighter weight, improved Image Stabilization and enhanced durability making it a great option for handheld work in the field. The optical formula of the new lens has been upgraded with the inclusion of two fluorite lens elements for improved image quality and reduced chromatic aberration. Helping to reduce arm fatigue, Canon has reduced the overall weight of the lens by 8 percent to 82.9 oz., making it the lightest weight lens in the Canon EF 300mm f/2.8 series. The Image Stabilizer provides an equivalent of approximately four full shutter speed steps of shake compensation and has been enhanced through the incorporation of a rolling-ball-friction system in place of sliding parts in the compensation optics barrel for a minimum-friction structure. The overall durability of the lens has also been enhanced through increased usage of magnesium alloy and titanium for lens barrel components, together with weather sealing for all exterior joints and switches and a new fluorine anti-smear coating applied to the front and rear elements.

The Canon EF 300mm f/2.8L IS USM lens is expected to be available in December for an approximate retail price of $7,000.

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Canon EF 70-300mm f/4-5.6L IS USM lens

Compact and lightweight, yet durable and professionally sharp, the EF 70-300mm f/4-5.6L IS USM lens is the ideal telephoto zoom lens for advanced amateurs looking for that extra reach to bring a subject in tight and close. Providing the power and durability to maximize every shooting opportunity, the Canon EF 70-300mm f/4-5.6L IS USM lens features two UD ultra-low dispersion glass elements for enhanced sharpness, L-series weather and dust sealing for shooting in harsh conditions, improved mechanical design, and streamlined ergonomics to help avoid inadvertent mode switch operation. The shapes of the lens elements and their coatings have been optimized to minimize ghosting and flare to produce high-contrast and high-resolution throughout the zoom range. A sophisticated floating system optical formula optimizes image quality at all distance settings and reduces minimum focusing distance by more than a foot. An updated optical image stabilization system compensates for camera shake up to an equivalent of four full shutter-speed steps, a full step improvement compared to earlier EF 70-300mm lenses. A new fluorine anti-smear coating is applied to the front and rear elements.

The Canon EF 70-300mm f/4-5.6L IS USM lens is expected to be available toward the end of October for an approximate retail price of $1,500.

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Canon Extender EF 1.4x III & Canon Extender EF 2x III

The two new EF extenders are direct replacements of the current extenders offered by Canon as essential accessories for professionals. These new extenders have been designed to provide faster autofocusing and improved autofocus precision with compatible EF lenses. Each extender includes an anomalous dispersion lens element for reduced chromatic aberration and enhanced optical image quality. Each extender also features a newly developed microcomputer that increases AF precision when the extenders are used with a IS Series II EF super-telephoto lens. Both extenders are equipped with rubber gaskets and seals to enhance weather resistance. A new fluorine anti-smear coating is applied to the front and rear elements of both extenders.

The Canon Extender EF 1.4x III & Canon Extender EF 2x III are expected to be available in December for an approximate retail price of $500 each.