WeSC believes that being a man is difficult enough, and sometimes, having the dress right and look the part is just added pressure on a man’s busy life. Thus, Stockholm label, WeSC brings the busy man a little slack in life. Spring 2011 for WeSC is about life after skate, it is about love, it is about passion, and above all, socially responsible and creative. Bright colors, casual staples, prints and logos make up for the sunny collection. It is inspired by old American classics and the skate lifestyle. It is casual, and definitely not for those who take themselves too seriously. Whoever thinks Nordic simplicity and fun are mutually exclusive will have to broaden their minds a little.