Time is money, and for a city like New York which definitely has money on its mind, time becomes just as crucial in the balancing of a metaphorical equation. adidas Originals tackles the concept of time for those hustling their way through the Big Apple with a brand new NYC Watch Collection for 2010. Combining adidas Originals’ signature energetic styling and penchant for urban graphics and color with New York City’s tough attitude, the new NYC Watch Collection features rugged plastic bands with a digital face. Aside from the monochromatic black and white colorways, the other watches in the pack features graphics found on this season’s adidas Originals collection (drawings of shoes and large text logos) screen-printed onto the strap and face. These will be available at adidas Originals stores worldwide and at retailers this fall.