Dos Equis by KAWS | Launch

By - August 30th, 2010

KAWS is currently in Mexico City, Mexico for the launch of his collaboration with Mexican beer, Cerveza Dos Equis. The New York artist gives a detailed look into all of the promotional tools including a billboard, bottles, and cases that have been created to celebrate the launch of the collaboration between himself and Dos Equis. The collaboration is a seamless one as KAWS is known for drawing “XX” and Dos Equis original branding uses the same letters. via: KAWS