We at Freshness celebrate innovation. adidas has been hitting hard of late with their Originals collections, and the designs that sprung from the minds of Jeremy Scott, James Bond, and Kazuki Kuraishi (KzK) continue to impress. Founded in 1924 and with unparalleled international success, adidas has a rich and storied history. And while they could simply “retro” old models in new colorways season after season, it seems that they have avoided simply resting on their laurels. A project like the recently-launched MEGA proves that there can be more to heritage than simple re-releases. With MEGA, adidas is revisiting old models with contemporary flair. We got the chance to chat with Noah Bernard, Category Manager, adidas Originals Footwear, and the conversation reveals the intricacy and inspirations behind a project that fuses old and new.