From his iconic cover art for Joy Division and New Order, to the expansive list of fashion clienteles, graphic designer Peter Saville truly defined (and re-defined) what constitute contemporary visual designs on both 2-D and 3-D. Now, as the appointed Creative Director for Manchester, Saville and UMBRO unveiled the new Home Kit for Team England as the 2010 European Championship approaches.
A blend of classicism, tradition, and what’s meant to be English, the new kit prominently feature the now familiar FA 3-Lion Crest and the UMBRO “trapezoid” branding. Along the ridge of the shoulders, however, are miniature crosses, reinterpretations by Saville. There are the traditional Red Crosses, symbolic for Saint George, patron saint of England. They are followed by purple, green, and blue, a colorful commentary on England’s diversity. On the new design, Savilled remarked, Saville said: “Both the nation and the fans themselves are more diverse than ever before whether that’s differences in politics, religion, ethnicity, fashions, music and art. The landscape of England has shifted dramatically over the past couple of decades and we are now one of the most culturally diverse nations in the world. Football is a language that everyone can relate to and the new England home kit provides the perfect canvas to reflect what England looks like today. The reality of modern England is expressed in this pattern as it reclaims the St George’s cross to positively represent our contemporary society.”
The new Home Kit for England will take its rightful place on veterans of the pitch like Wayne Rooney, Theo Walcott, Adam Johnson and Joe Hart, along with newcomers such as Arsenal’s Jack Wilshere. Beside the all-white creation, Saville and UMBRO also created an all-black with purple piping for Joe Hart, goalkeeper for Team England. Look for these to debut this Friday, September 3rd, as England Men’s Senior Squad go against Bulgaria. The kit will also be on sale starting on October 12th.