Photographer: Paolo Roversi
http://hm.com”>H&M has just confirmed that its next designer collaboration will be with http://lanvin.com”>Lanvin! The collection for both men and women will be designed by Lanvin’s artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver, and is slated to go on sale in the US and Canada on November 20 and the rest of the world on November 23 in around 200 H&M stores worldwide..
“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.” Alber Elbaz, artistic director of Lanvin.
“We are thrilled about Lanvin’s collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises.” Margareta van den Bosch, creative advisor at H&M.
On November 2, the collection will be revealed to the world, just three weeks before the clothes hit the store, and I’m sure it will be one of the most anticipated event of the year! This is beyond amazing, check out the video featuring Alber Elbaz after the jump…
UPDATE: There will be 30 pieces and 15 accessories for women, and 25 pieces and 10 accessories for men!