For designer Chris Cox, the love of the sea is perpetual emotion where the dynamics of its form translate to a theme each season. Where as the Fall 2010 Collection, now arriving in store, is a culmination visits to coastal towns from Portland, Maine to Portland, Oregon, Spring and Summer 2011 for NAUTICA, where Cox is the creative director, its about the southern coast of the U.S. Though the region been embattled with countless disasters as of late, from Hurricane Katrina to the recent Gulf Coast oil spill, Cox wanted to shed light on the region in a infallible light and touched upon each region's specificity as well as a whole, from Hemingway's retreat at the Florida Keys to the trans-cultural hub of New Orleans. Spring 2011 will also be the inception of NAUTICA footwear collection. Sensing the demand for lifestyle accessories aside from the common athletic mantra, the label re-tool and design its footwear to fit the market demand, but without being ostentatious in branding and theme.