Nike Sportswear Japan – More Than The Beat: Awakening Tokyo Running | Event Recap

By - September 16th, 2010

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It is quite odd that considering the fact Tokyo is one of the safest cities in the world, night running isn’t more prevailing.  That is about to change though.  As an introduction to the new Gyakusou International Running Association concept by Japanese designer Jun Takahashi, Nike Sportswear Japan organized the first ever More Than The Beat, a running experience which truly embodied what Tokyo nightlife is about. On the evening on September 2nd, participants gathered at Nike Harajuku flagship for an impromptu warm-up session.  Armed with glow-in-the-dark bracelets, for safety and for cohesive marking against Tokyo’s night sky, runners joined Jun Takahashi, Olympic runner Dai Tamesue, and DEXPISTOLS DJ Group for a run to DOMMUNE performance space, where a Q & A session took place in regard to this unique venue.  DEXPISTOLS took the stage soon after as part of their new theme, “Live Music x Midnight Tokyo Run”, and where all participants partied till the early morning hours.


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