From style guru Tim Gunn’s pronouncement of her as a cause to fashion house Ungaro‘s early death, to her recent failed drug test, actress Lindsay Lohan just can’t catch a much needed break these days from all the negativity. Perhaps the reason why entrepreneur Marc Ecko hired the former child star darling to become the “muse” for his cut and sewn collection, Marc Ecko Cut & Sew.
A multiple media marketing campaign for Fall 2010, the expansive project will feature Ecko and Lohan in various contexts based on 5 central themes cultural navigator, disruptor, entrepreneur, passionate craftsman, and artist. Shot by New York City photographer Zach Gold, each image was then re-worked into the likeness of works by American illustrator Robert McGinnis, best known for his works on James Bond 007 movie posters in the 1970s. Understanding full well the controversy surrounds his selection of Lindsay Lohan, Ecko explained that “a muse has the ability to inspire the artist to create in ways they wouldn’t otherwise contemplate. For better, or worse, they make you feel something, emotionally. I case Lindsay because people are fascinated with her they can either feel good or bad things, but they are feeling some type of emotions.” Look for the Lindsay Lohan for Marc Ecko Cut & Sew campaign in the coming weeks.