Freshness Week In Review: 09/13/2010 – 09/17/2010

By - September 19th, 2010

Last week, New York City was overrun by mile-long legs, editors in killer heels, men in glossy, three-piece suits and smart tortoiseshell glasses, and they have all congregated at the new home of Mercedes-Benz Fashion Week in New York City at Lincoln Center.  Freshness was jetting about town bringing everyone the first peek at what’s to come from Spring/Summer 2011 from the strong and beloved like Duckie Brown and Simon Spurr, and the loud and ostentatious Jeremy Scott, whom we had scored a quick backstage Q&A session with. Also, one of industrial design’s baddest, Marc Newson, has opened his Transport exhibition at the Gagosian Gallery in Chelsea, and we dropped by for a media preview to check out the boat, the jets, and the spaceship. Meanwhile, Nike geared up for the exhibition as well and has re-released its collaborative Nike Zvezdocheka with Marc Newson at 21 Mercer.

Exhibition wise, aside from Marc Newson and a slew of gallery openings in Chelsea on Thursday night, 13th Witness had also opened his solo exhibition of recent works at Lower East Side’s Reed Space. BMW’s MINI proved that it is not all about cars and released some information about an upcoming electric scooter concept, perfect for urbanites in the city looking for an alternative to paddling.

Last but not least, adidas Originals gave us an in-depth look into everything about its Fall/Winter 2010 collection with quite a hefty lookbook, and shooting game sensation, HALO, has raked in 200 million in a mere 24 hours.

Take a quick peek at the must-knows of the week, and stay on top of things!

Marc Newson Transport Exhibition

What is your preferred mode of transport? Is it a car, a bike, a boat, a jet, a spaceship, or your reliable two feet? Marc Newson has you covered, not to mention in the coolest, sleekest, and most advanced and technical way possible with his new Transport Exhibition at New York City’s Gagosian Gallery. Some are for sale (like the sneakers), but some are not right now.

» Marc Newson x Nike Zvezdochka – Gagosian Shop Exclusive Relaunch | Event Recap
» Nike Zvezdochka by Marc Newson | Release Information
» Marc Newson “Transport” Exhibition @ Gagosian Gallery | Event Recap


New York Fashion Week

Tailored or deconstructed? Minimal or embellished? Black or white? Trench or biker? These are perhaps style choices sartorial soldiers have to make everyday, and designers all over the world have gathered at New York Fashion Week to provide all well-dressed men, editors, buyers and influential tastemakers with a sneak peek into what to expect for Spring/Summer 2011.

» New York Fashion Week – Simon Spurr – Spring/Summer 2011
» New York Fashion Week – Robert Geller – Spring/Summer 2011
» New York Fashion Week – Y-3 – Spring/Summer 2011
» New York Fashion Week – Andrew Buckler – Spring/Summer 2011
» New York Fashion Week – Rag & Bone – Spring/Summer 2011
» New York Fashion Week – Nautica – Spring/Summer 2011
» New York Fashion Week – Lacoste – Spring/Summer 2011
» New York Fashion Week – Carlos Campos – Spring/Summer 2011


Nike Sportswear Japan – More Than The Beat: Awakening Tokyo Running | Event Recap

This is not about the morning jog, but this is about the urbanite and how running fits into their lifestyle. In Japan, Nike Sportswear has revived the traditional cardiovascular training by making it more relevant to the Tokyo urbanite’s lifestyle, with the help of Jun Takahashi. The new running program, Gyakusou International Running Association concept is created by Takahashi, and it organized its first ever run at night, combining Tokyo nightlife with a little healthy kick to the heart.

»  Nike Sportswear Japan – More Than The Beat: Awakening Tokyo Running | Event Recap


Nike Court Ballistic 2.2 – Rafael Nadal Tennis Ball Edition

Since Rafael Nadal is currently ruling over the courts with a new title, the champion of US Open 2010, this memorabilia should come in as highly coveted and exclusive– the Nike Court Ballistic 2.2, Rafael Nadal Tennis Ball edition. These were on sale at the US Open, but this version, as autographed by Serena Williams as well, is perhaps the rarest and fairest of them all.

» Nike Court Ballistic 2.2 – Rafael Nadal Tennis Ball Edition


MINI Scooter E Concept

BMW’s MINI is tapping into the urban market not with another mini car, but something sleeker with even greater maneuverability, the scooter. The MINI Scooter E Concept is electric driven, and will be perfect for those living in the city who are looking for alternative transportation.

» MINI Scooter E Concept